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Brown
https://www.brown.com/uk/apple
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In my recent simulation, I focused on building and optimizing a structured, user-friendly website. Despite facing challenges, my efforts resulted in 185 conversions and 362 leads, although the profit was -$4,295. I implemented SEO best practices, which improved visibility, and tracked performance metrics to enhance user experience. My goal was to improve conversion rates through strategic content and design adjustments.
Key strengths included effective SEO optimization and a focus on user experience and design. I analyzed web performance metrics across four rounds, noting significant engagement from referral traffic, particularly in Round 2 with 77.40% from referrals. This experience has equipped me with the skills to turn visitors into leads and customers, essential for any digital marketing role.
Conversions
185
Profit
-4,295
Pages
11
Brown
https://www.brown.com/uk/apple
apple tablet ipad: S design, unmatched performance, for the modern user. Cheap and quality
Brown
https://www.brown.com/uk/apple-2
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Brown
https://www.brown.com/uk/apple
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During the simulation, I conducted keyword research and created engaging PPC ads, achieving a CTR of 4.70%. Although the profit from ads was -$1,735 with only 24 conversions, I focused on optimizing CPC bidding strategies to improve ROI. My approach included A/B testing to refine ad performance and maximize effectiveness.
Despite the challenges, I learned the importance of ad relevance and quality score, ensuring that my ads were well-structured and targeted. This experience has enhanced my ability to attract clicks and drive conversions, making me a valuable asset in any digital marketing team.
Conversions
24
Profit
-1,735
CTR
4.70%
Campaigns
3
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Best Price / Value Ratio
Brand: apple
215£
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Best Price / Value Ratio
Brand: apple
215£
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Upgrade to Apple – Save More, Get More!
Best Price / Value Ratio
Brand: apple
215£
Buy Now
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In my email marketing simulation, I crafted compelling subject lines and body content, resulting in 714 opens and 1 conversion, although the profit was -$65. I focused on audience segmentation for targeted campaigns and implemented A/B testing to optimize performance. This experience highlighted the importance of integrating email marketing with other digital channels.
Key strengths included high engagement and open rates, demonstrating the effectiveness of my email content. I learned to reach the right audience with tailored messages, which is crucial for turning email interactions into sales and fostering customer retention.
Conversions
1
Profit
-65
Opens
714
Campaigns
3