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Brown
https://www.brown.com/uk/apple
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Decisions
+60
Profit
-1,763
Ranking in course
43 out of 47
Website Optimization and Performance Analysis
In my recent simulation, I focused on building and optimizing a structured, user-friendly website. Despite facing challenges, I achieved 100 conversions and generated a total profit of -$1,635. My efforts in implementing SEO best practices led to a notable increase in organic traffic, particularly in Round 2, where I recorded 21.59% organic visits. This experience has strengthened my skills in web performance tracking and conversion rate improvement.
Key strengths developed during this simulation include effective SEO optimization and enhancing user experience. I successfully managed website content dynamically, which contributed to a total of 104 conversions across all rounds. My ability to analyze web performance metrics has equipped me with the knowledge to make data-driven decisions for future projects.
Total Traffic (%)
Conversions
100
Profit
-1,635
Pages
11
keyword 1, keyword 2
Sponsored
Sponsored
keyword 1, keyword 2
Sponsored
Brown
https://www.brown.com/uk/apple-2
Sensational apple tablet ipad.
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PPC Advertising Campaign Management
Throughout the simulation, I focused on conducting keyword research and optimizing PPC ads. I launched two ad campaigns, achieving a click-through rate (CTR) of 5.00% with 4 conversions, despite a profit loss of $128. This experience allowed me to refine my skills in ad relevance and quality score, ensuring that my ads were well-structured and engaging.
I also learned to manage CPC bidding strategies effectively, which is crucial for maximizing ROI. By tracking ad performance metrics, I gained insights into the effectiveness of my campaigns, enabling me to make informed adjustments. This simulation has significantly enhanced my ability to attract clicks and drive conversions.
Conversions
4
Profit
-128
CTR
5.00%
Campaigns
2