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Digital Marketer
UNITED KINGDOM
Nabia Waqas
I’m Nabia – a B.A. Top-Up student at Bloomsbury Institute in London, where I’m refining my academic skills and expanding my global perspective.
Passionate about creativity, critical thinking, and cross-cultural learning, I’m driven to explore how theory meets real-world application. Studying in the heart of one of the world’s most diverse cities has deepened my interest
Date of completion
07 Aug 2025
Decisions
+66
Profit
6,515
Ranking in course
3 out of 52
Website Optimization and Performance Analysis
In my recent simulation, I successfully generated a profit of $9,072 through my website, achieving 166 conversions and 202 leads. I focused on building a structured, user-friendly site while implementing SEO best practices to enhance visibility. My efforts in tracking and analyzing web performance metrics led to a significant improvement in conversion rates, showcasing my ability to turn visitors into leads effectively.
Throughout the simulation, I optimized various traffic sources, with social media contributing 53.58% and paid ads at 30.50%. By dynamically managing website content and making design adjustments, I improved user experience and engagement. This experience has equipped me with the skills to enhance website performance and drive successful digital marketing strategies.
Total Traffic (%)
Conversions
166
Profit
9,072
Pages
4
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PPC Campaign Management and Optimization
During the simulation, I managed a PPC ad campaign that resulted in a profit of -$334, with a conversion rate of 6 and a CTR of 3.60%. My learning goals included conducting keyword research and creating engaging ad copy, which I implemented to optimize campaign performance. Despite the challenges, I focused on adjusting CPC bidding strategies to improve ROI.
I utilized A/B testing to refine ad performance and tracked key metrics to assess effectiveness. This experience has enhanced my understanding of ad relevance and quality score, as well as budget efficiency, preparing me for future roles in digital marketing where I can drive successful ad campaigns.
Conversions
6
Profit
-334
CTR
3.60%
Campaigns
1
Header Text
apple tablet
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Call To Action
Header Text
samsung tablet
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Brand: samsung
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Call To Action
Header Text
apple tablet
Best Price / Value Ratio
Brand: apple
340.00£
Buy Now
New
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Call To Action
Header Text
samsung tablet
Best Price / Value Ratio
Brand: samsung
295.00£
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Sale
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Call To Action
Email Marketing Strategy and Engagement
In my simulation, I crafted compelling email campaigns that generated a profit of $180, with 3 conversions and an impressive 2,570 opens. My focus was on segmenting audience groups for targeted messaging and implementing A/B testing to optimize content. This experience has strengthened my ability to create engaging email content that resonates with the audience.
I measured campaign performance through key metrics, enhancing my skills in audience targeting and segmentation. The integration of email marketing with other digital channels has proven to be effective in driving conversions and retention, equipping me with valuable insights for future marketing endeavors.
Conversions
3
Profit
180
Opens
2,570
Campaigns
4
Social Media Marketing and Engagement Growth
In my social media marketing simulation, I faced challenges, resulting in a profit loss of $2,403, but I achieved 120 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics to assess performance and optimize posting schedules for maximum reach.
Despite the initial setbacks, I focused on content virality and engagement, which are essential for brand awareness growth. This experience has equipped me with the skills to create shareable content and manage successful social media campaigns, preparing me for future roles in digital marketing.
Conversion Rate (%) / Gross Profit
Conversions
120
Profit
-2,403
Campaigns
3
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Nabia Waqas
2025-07-22 11:11:30
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Likes
Comments
Nabia Waqas
2025-07-23 09:32:38
Here is Large Screen Display Android tablet! Buy Now at discounted Price
Likes
Comments
Nabia Waqas
2025-07-28 11:24:41
Upgrade Your Screen Time with Android Tablets
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Featured
samsung tablet
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2 Likes
1 Comments
Nabia Waqas
2025-08-04 12:39:33
Power in Your Hands – Samsung Tablet Sale! ???? Ready to upgrade your tech game? The Samsung Galaxy Tab is your perfect partner for work, study, and play, now at an unbeatable price! ? Crystal-clear display for streaming & browsing ? Fast performance for multitasking ? Long battery life to keep you going all day ? Slim, sleek, and lightweight – take it anywhere! - Limited-time offer — don’t miss out! - Free shipping | ???? Easy payment options Tap “Shop Now” #SamsungTablet #TechDeal #TabletSale #BackToSchool #WorkFromAnywhere
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Featured
apple tablet
339£
2 Likes
2 Comments
Nabia Waqas
2025-08-04 12:42:04
Unleash Creativity & Power with the Apple iPad! Sleek. Fast. Brilliant. The Apple iPad is more than a tablet, it's your mobile studio, classroom, and entertainment hub all in one. - Supercharged performance with the A-series chip - Apple Pencil support for creators and note-takers - All-day battery for work and play - Seamless syncing across your Apple devices Whether you're sketching, streaming, or studying, the iPad handles it all. Special deals available now. Limited time only. "Shop Now" #iPad #AppleDeals #TabletSale #DigitalLife #BackToSchool #iPadPro #AppleTech
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Featured
apple tablet
339£
2 Likes
1 Comments