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Study mate
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Digital Marketer
CANADA
Ann Atangakak
Study Mate is an online e-tailer which sells a wide range of Tablet PCs and accessories. Our mission is to make information easily accessible to people all over the world. We specialize in providing affordable apple tablets for students, increasing productivity one student at a time while making learning interesting
Date of completion
20 Nov 2025
School
Confederation College
Decisions
+170
Profit
94,081
Ranking in course
5 out of 13
Website Performance Overview
In my recent digital marketing simulation, I successfully generated a profit of $93,290 through my website, achieving 5,028 conversions and 2,700 leads. My focus on optimizing user experience and implementing SEO best practices significantly contributed to these results. I effectively tracked web performance metrics, which allowed me to make informed adjustments to improve conversion rates.
Throughout the simulation, I utilized various traffic sources, with referral traffic accounting for 93.85% in Round 1, showcasing my ability to leverage partnerships effectively. By the final round, I maintained a strong organic traffic presence, reaching 88.16%. This experience has honed my skills in website management, content optimization, and conversion rate improvement.
Total Traffic (%)
Conversions
5,028
Profit
93,290
Pages
3
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PPC Advertising Campaign Analysis
During the simulation, I managed a PPC advertising campaign that yielded a profit of $131 with 564 conversions and a click-through rate (CTR) of 5.20%. My strategic approach involved conducting thorough keyword research and creating engaging ad copy, which contributed to the campaign's success. I also implemented A/B testing to optimize ad performance.
By closely monitoring campaign performance metrics, I was able to adjust CPC bidding strategies effectively, ensuring budget efficiency. This experience has enhanced my skills in ad relevance, quality score management, and maximizing ROI through targeted advertising efforts.
Conversions
564
Profit
131
CTR
5.20%
Campaigns
3
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Email Marketing Campaign Results
In my email marketing efforts, I achieved a profit of $120 with 6 conversions and 1,948 opens. Crafting compelling subject lines and body content was key to engaging my audience. I segmented my audience effectively, allowing for targeted campaigns that resonated with recipients, leading to improved engagement rates.
I also implemented A/B testing to refine my email strategies, measuring performance through opens and conversions. This experience has strengthened my ability to integrate email marketing with other digital channels, ultimately driving sales and enhancing customer retention.
Conversions
6
Profit
120
Opens
1,948
Campaigns
2
Social Media Marketing Performance
Throughout the simulation, I generated a profit of $540 from social media marketing, achieving 76 conversions. My focus on creating engaging content and utilizing paid social ads effectively contributed to these results. I tracked engagement metrics, which allowed me to optimize my posting schedules for maximum reach.
In particular, I saw significant improvements in gross profit and conversion rates across multiple rounds, with a peak gross profit of $300 in Round 2. This experience has enhanced my skills in content virality, ad performance, and brand awareness growth through social media channels.
Conversion Rate (%) / Gross Profit
Conversions
76
Profit
540
Campaigns
1
Study mate
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Tired of juggling heavy notebooks, countless tabs, and distractions? ????? The Study Mate Tablet is designed to keep students ahead of the curve—whether you’re taking notes in class, joining virtual lectures, or organizing assignments on the go
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Study Mate- Your Smartest study Partner
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Ann Atangakak
2025-09-23 21:09:45
you can slip into your backpack and take learning with you, worry less about charging, take handwritten notes and even better shut both eyes without fear of missing files with the help of cloud sync. With blazing fast processor, you can multitask like a pro and beat deadlines. Student- Turn coffee shops or park benches to your classroom. Creatives- Make the world your studio. Inspiration never wait's, neither should you. Upgrade your learning. Get your study mate now and never miss a moment of productivity. Limited stocks available. Click the link to shop now
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