Digital Marketer

CANADA

Zachary Ives

Fourth year marketing student, passionate about the outdoors, anything with two wheels and long walks on the beach.
I consider myself to be a digital marketing specialist; I love to see the direct results of campaigns. My focus is on using the power of Search Engine Optimization and Search Engine Advertising for better visibility and impact of my organizations. Currently seeking to apply my skills within the not-for-profit sector, where business growth translates directly to greater social good.

Date of completion

21 Oct 2025

Decisions

+88

Profit

72

Ranking in course

17 out of 23

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a profit of $280 with 6 conversions and generated 62 leads. My efforts in SEO optimization were evident, as I effectively utilized keywords and improved visibility, resulting in a total of 8 conversions across various channels. The website's performance metrics indicated a balanced traffic distribution, with paid sources contributing significantly to overall engagement.

I implemented dynamic content management strategies, enhancing user experience through quality layout and navigation. My focus on conversion rate improvement led to a successful engagement with visitors, turning them into leads. The data reflects my ability to analyze web performance metrics and make informed adjustments, showcasing my strengths in SEO optimization and user experience design.

Total Traffic (%)

Conversions

6

Profit

280

Pages

7

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SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I conducted keyword research and created engaging PPC ads, although the results showed a profit loss of $34 with 2 conversions and a CTR of 4.00%. I managed CPC bidding strategies to optimize ROI, demonstrating my ability to track ad performance metrics effectively. Despite the challenges, I learned valuable lessons in ad relevance and quality score management.

I utilized A/B testing to refine ad performance, focusing on budget efficiency across my three ad campaigns. This experience highlighted my strengths in creating well-structured ads that attract clicks and drive conversions. I am committed to continuous improvement in my PPC strategies, ensuring that I can adapt and optimize campaigns for better results in future endeavors.

Conversions

2

Profit

-34

CTR

4.00%

Campaigns

3

SMM Simulation

Social Media Marketing Strategy and Engagement

Throughout the social media marketing simulation, I created and managed engaging content, although I faced challenges with a profit loss of $525 and no conversions. My focus was on utilizing paid social ads effectively and tracking engagement metrics, which provided insights into audience interaction. Despite the lack of conversions, I learned valuable lessons in content virality and engagement.

I implemented strategies for optimizing posting schedules to maximize reach, although the results did not meet expectations. This experience highlighted the importance of continuous improvement in social media campaigns. I am dedicated to refining my approach to enhance brand awareness and drive engagement in future social media efforts.

Conversion Rate (%) / Gross Profit

Conversions

0

Profit

-525

Campaigns

4

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Zachary Ives

Zachary Ives

2025-10-08 23:38:02

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post

7 Likes

4 Comments

Zachary Ives

Zachary Ives

2025-10-08 23:42:13

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post

7 Likes

4 Comments

Zachary Ives

Zachary Ives

2025-10-22 20:21:58

Get ready for a game-changer! ✨ The new Apple Tablet is here to redefine how you work, play, and create. Stunning display, insane power, and endless possibilities – all in your hands. This isn't just a tablet, it's your next adventure. ???? Want to be one of the first to experience it?

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Zachary Ives

Zachary Ives

2025-10-22 21:53:25

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We are now sourcing products through a range of manufacturers that are part of The Net-Zero Alliance - which have set up advanced manufacturing operations and supply chain ecosystems that will accelerate the transition towards stakeholder capitalism.

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Email Simulation

Email Marketing Strategy and Engagement

In my email marketing simulation, I crafted compelling subject lines and body content, achieving an impressive 1,813 opens, although I did not generate conversions. This experience allowed me to segment audience groups effectively and implement A/B testing for optimization. I focused on measuring campaign performance, which is crucial for understanding engagement levels.

My efforts in integrating email marketing with other digital channels demonstrated my ability to reach the right audience with targeted messages. While the conversion impact was not realized, the high open rate reflects the effectiveness of my email content. I am eager to leverage these insights to enhance future email campaigns and drive better engagement and conversion rates.

Conversions

0

Profit

0

Opens

1,813

Campaigns

2

Affiliate Simulation

Affiliate Marketing Management and Performance Tracking

  • In the affiliate marketing simulation, I successfully recruited and managed affiliate partners, resulting in a profit of $351 and 85 conversions. I established effective commission structures and incentives, which contributed to significant sales generation. My focus on tracking affiliate performance allowed me to optimize promotional strategies effectively.
  • This experience underscored my strengths in affiliate engagement and performance analysis. I monitored contributions closely, ensuring that my strategies aligned with overall marketing goals. The results reflect my ability to integrate affiliate marketing with other digital efforts, showcasing my commitment to driving revenue through collaborative partnerships.

Net Result

Conversions

85

Profit

351

Campaigns

3

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