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Digital Marketer
CANADA
Zachary Ives
Fourth year marketing student, passionate about the outdoors, anything with two wheels and long walks on the beach.
I consider myself to be a digital marketing specialist; I love to see the direct results of campaigns. My focus is on using the power of Search Engine Optimization and Search Engine Advertising for better visibility and impact of my organizations. Currently seeking to apply my skills within the not-for-profit sector, where business growth translates directly to greater social good.
Date of completion
21 Oct 2025
Decisions
+88
Profit
72
Ranking in course
17 out of 23
Website Optimization and Performance Analysis
In my recent simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a profit of $280 with 6 conversions and generated 62 leads. My efforts in SEO optimization were evident, as I effectively utilized keywords and improved visibility, resulting in a total of 8 conversions across various channels. The website's performance metrics indicated a balanced traffic distribution, with paid sources contributing significantly to overall engagement.
I implemented dynamic content management strategies, enhancing user experience through quality layout and navigation. My focus on conversion rate improvement led to a successful engagement with visitors, turning them into leads. The data reflects my ability to analyze web performance metrics and make informed adjustments, showcasing my strengths in SEO optimization and user experience design.
Total Traffic (%)
Conversions
6
Profit
280
Pages
7
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PPC Campaign Management and Optimization
During the simulation, I conducted keyword research and created engaging PPC ads, although the results showed a profit loss of $34 with 2 conversions and a CTR of 4.00%. I managed CPC bidding strategies to optimize ROI, demonstrating my ability to track ad performance metrics effectively. Despite the challenges, I learned valuable lessons in ad relevance and quality score management.
I utilized A/B testing to refine ad performance, focusing on budget efficiency across my three ad campaigns. This experience highlighted my strengths in creating well-structured ads that attract clicks and drive conversions. I am committed to continuous improvement in my PPC strategies, ensuring that I can adapt and optimize campaigns for better results in future endeavors.
Conversions
2
Profit
-34
CTR
4.00%
Campaigns
3
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We are now sourcing products through a range of manufacturers that are part of The Net-Zero Alliance - which have set up advanced manufacturing operations and supply chain ecosystems that will accelerate the transition towards stakeholder capitalism.
PuroTab Tablet - The Environmentally Friendly Tablet - Now At Pro Tablet Supply
Go green without sacrificing performance. The Purotab Tablet is built from recycled materials, designed to save energy and delivers all the essential features you need for browsing, streaming, and studying. Affordable, practical, and planet-friendly.
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We are now sourcing products through a range of manufacturers that are part of The Net-Zero Alliance - which have set up advanced manufacturing operations and supply chain ecosystems that will accelerate the transition towards stakeholder capitalism.
Email Marketing Strategy and Engagement
In my email marketing simulation, I crafted compelling subject lines and body content, achieving an impressive 1,813 opens, although I did not generate conversions. This experience allowed me to segment audience groups effectively and implement A/B testing for optimization. I focused on measuring campaign performance, which is crucial for understanding engagement levels.
My efforts in integrating email marketing with other digital channels demonstrated my ability to reach the right audience with targeted messages. While the conversion impact was not realized, the high open rate reflects the effectiveness of my email content. I am eager to leverage these insights to enhance future email campaigns and drive better engagement and conversion rates.
Conversions
0
Profit
0
Opens
1,813
Campaigns
2
Affiliate Marketing Management and Performance Tracking
- In the affiliate marketing simulation, I successfully recruited and managed affiliate partners, resulting in a profit of $351 and 85 conversions. I established effective commission structures and incentives, which contributed to significant sales generation. My focus on tracking affiliate performance allowed me to optimize promotional strategies effectively.
- This experience underscored my strengths in affiliate engagement and performance analysis. I monitored contributions closely, ensuring that my strategies aligned with overall marketing goals. The results reflect my ability to integrate affiliate marketing with other digital efforts, showcasing my commitment to driving revenue through collaborative partnerships.
Net Result
Conversions
85
Profit
351
Campaigns
3
Social Media Marketing Strategy and Engagement
Throughout the social media marketing simulation, I created and managed engaging content, although I faced challenges with a profit loss of $525 and no conversions. My focus was on utilizing paid social ads effectively and tracking engagement metrics, which provided insights into audience interaction. Despite the lack of conversions, I learned valuable lessons in content virality and engagement.
I implemented strategies for optimizing posting schedules to maximize reach, although the results did not meet expectations. This experience highlighted the importance of continuous improvement in social media campaigns. I am dedicated to refining my approach to enhance brand awareness and drive engagement in future social media efforts.
Conversion Rate (%) / Gross Profit
Conversions
0
Profit
-525
Campaigns
4
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Zachary Ives
2025-10-08 23:38:02
Tired of tech that costs the Earth? We are too. That's why Pro Tablet Supply is thrilled to introduce the PuroTablet, the newest addition to the UK market—and it’s a game-changer for eco-conscious consumers! Get yours now!
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7 Likes
4 Comments
Zachary Ives
2025-10-08 23:42:13
Ready for an upgrade that redefines performance? At Pro Tablet Supply, we're bringing you the full lineup of Apple Tablets—the ultimate fusion of raw power, intuitive design, and stunning display quality. No matter your hustle—student, creative pro, or hardcore gamer—there’s an Apple Tablet engineered for your life. - Experience the blazing-fast speeds of the M-series chip. - Marvel at the breathtaking visuals of the Ultra Retina XDR display. - Enjoy the seamless workflow integration that only Apple can deliver. Your next-level performance is just a tap away! Are you a fan of Apple Tablets? Double-tap this post if your next tablet is going to be an Apple!
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4 Comments
Zachary Ives
2025-10-22 20:21:58
Get ready for a game-changer! ✨ The new Apple Tablet is here to redefine how you work, play, and create. Stunning display, insane power, and endless possibilities – all in your hands. This isn't just a tablet, it's your next adventure. ???? Want to be one of the first to experience it?
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4 Comments
Zachary Ives
2025-10-22 21:53:25
Elevate your world. Introducing the Sony Tablet – where unparalleled power meets breathtaking luxury. Experience a visual feast on its immaculate, vibrant display, bringing every detail to life. With unmatched processing capability and generous, expandable memory, your creativity knows no bounds. This isn't just a tablet; it's a statement of sophistication and ultimate performance. Designed for those who demand the absolute best. Ready to own the pinnacle of portable technology? Shop Sony Tablets at Pro Tablet Supply Now
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5 Comments