Digital Marketer

PORTUGAL

Catarina Felgueira

Ligamos pessoas à tecnologia que transforma o dia a dia. Reunimos as melhores marcas de tablets num só lugar, com soluções práticas, seguras e à medida de cada utilizador.

Date of completion

20 Nov 2025

School

ESCE-IPS

ESCE-IPS

Decisions

+285

Profit

23,391

Ranking in course

5 out of 9

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $23,100 through my website, achieving 378 conversions and 524 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a total of 497 conversions across various channels. I implemented strategic content adjustments that significantly improved conversion rates, demonstrating my ability to turn visitors into customers effectively.

Throughout the simulation, I tracked and analyzed web performance metrics, which included a diverse traffic mix with organic traffic accounting for 69.31% in Round 1 and fluctuating through subsequent rounds. My efforts in managing website content dynamically and optimizing the layout contributed to a user-friendly experience, ultimately driving higher engagement and conversion rates.

Total Traffic (%)

Conversions

378

Profit

23,100

Pages

10

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By DigiCloud

SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed a total of 7 ad campaigns, achieving a profit of $1,044 with 118 conversions and a click-through rate (CTR) of 4.00%. My approach involved conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. I effectively adjusted CPC bidding strategies to maximize ROI, showcasing my ability to manage budgets efficiently across campaigns.

I utilized A/B testing to optimize ad performance, ensuring that my ads maintained high relevance and quality scores. This strategic focus on ad optimization not only improved CTR but also enhanced overall campaign effectiveness, demonstrating my capability to attract clicks and drive conversions in a competitive digital landscape.

Conversions

118

Profit

1,044

CTR

4.00%

Campaigns

7

SMM Simulation

Social Media Marketing and Engagement Strategies

In the social media marketing simulation, I faced challenges, resulting in a profit of -$755 and 39 conversions. However, I learned valuable lessons in creating and managing engaging content. My focus on utilizing paid social ads effectively allowed me to track engagement metrics and optimize posting schedules for maximum reach, despite the initial setbacks.

I implemented social listening techniques to interact with the audience, which is crucial for building brand awareness. The experience taught me the importance of content virality and engagement, and I am now equipped to create shareable content that resonates with users, ultimately driving brand growth.

Conversion Rate (%) / Gross Profit

Conversions

39

Profit

-755

Campaigns

2

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Sponsored

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Sponsored

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Catarina Felgueira

Catarina Felgueira

2025-11-13 17:08:19

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post

2 Likes

3 Comments

Catarina Felgueira

Catarina Felgueira

2025-11-20 00:45:18

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post

8 Likes

4 Comments

Lenovo Tablet Now 15% Off – Don’t Miss Out

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lenovo tablet

Best Price / Value Ratio

Brand: lenovo

285€

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-15%

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Get the power and performance of a Lenovo tablet at 15% off – for a limited time only! Perfect for work, entertainment, or staying connected on the go, this tablet combines sleek design, fast performance, and long-lasting battery life. Don’t miss your chance to upgrade your tech at a great price!

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Contact Us

support@digicloud.co.uk | +44 7700 900123 © 2025 DigiCloud. All rights reserved.

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Email Simulation

Email Marketing Strategy and Engagement

In my email marketing efforts, I crafted compelling content that resulted in 1 conversion from 1 email campaign, alongside an impressive 1,487 opens. This experience allowed me to segment audience groups effectively and implement A/B testing for optimization. My focus on creating engaging subject lines and body content significantly contributed to the high open rate, showcasing my understanding of audience targeting.

By integrating email marketing with other digital channels, I was able to enhance the overall effectiveness of my campaigns. The insights gained from measuring performance metrics, such as opens and conversions, have equipped me with the skills to turn email interactions into meaningful engagement and sales.

Conversions

1

Profit

2

Opens

1,487

Campaigns

1

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