Digital Marketer

UNITED KINGDOM

Sangita Baniya

Hello! My name is Sangita Baniya.
I’m enthusiastic about connecting with others, learning new things, and contributing positively in whatever I do. I enjoy collaborating on projects, sharing ideas, and helping others wherever I can.

Date of completion

01 Dec 2025

School

University College Birmingham

University College Birmingham

Decisions

+181

Profit

8,117

Ranking in course

2 out of 12

Web Simulation

Website Performance and Optimization

In my recent simulation, I successfully generated a profit of $8,255 from web activities, achieving 103 conversions and 1,046 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement. The data indicates a strong organic traffic performance, with a peak of 94.05% in Round 2, showcasing my ability to attract visitors effectively.

I implemented various strategies to improve conversion rates, including dynamic content management and performance tracking. The results reflect my commitment to optimizing the website's structure and design, ultimately leading to a total of 106 conversions. This experience has equipped me with the skills necessary to build user-friendly websites that drive engagement and sales.

Total Traffic (%)

Conversions

103

Profit

8,255

Pages

18

Sponsored

 Sangita Baniya

Sangita Baniya

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By Sangita Baniya

SEA Simulation

PPC Advertising Strategy and Management

During the simulation, I managed a PPC campaign that resulted in a profit of -$188, with 1 conversion and a CTR of 4.30%. Although the profit was negative, I gained valuable insights into keyword research and ad optimization. My focus on creating engaging ad copy and adjusting CPC bidding strategies was crucial in understanding the dynamics of online advertising.

I utilized A/B testing to refine ad performance, aiming to improve the relevance and quality score of my campaigns. This experience has enhanced my ability to track ad performance metrics and make data-driven decisions, preparing me for future challenges in digital marketing.

Conversions

1

Profit

-188

CTR

4.30%

Campaigns

2

SMM Simulation

Social Media Marketing Engagement

In my social media marketing simulation, I faced challenges, resulting in a profit of -$40 and 8 conversions. However, I successfully created engaging content and managed social campaigns, which contributed to a gross profit of $360 in Round 5. This experience taught me the importance of content virality and audience interaction in driving engagement.

I focused on tracking engagement metrics and optimizing posting schedules to maximize reach. Although the initial rounds showed no profit, my efforts in creating shareable content and utilizing paid social ads effectively laid the groundwork for future success in social media marketing.

Conversion Rate (%) / Gross Profit

Conversions

8

Profit

-40

Campaigns

2

 Sangita Baniya

Sangita Baniya

Sponsored

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 Sangita Baniya

Sangita Baniya

Sponsored

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Sangita Baniya

Sangita Baniya

2025-11-11 13:41:22

Stay strong. Stay energized, stay well. Make purotab tabeletto part of your daily routine

post

Likes

Comments

Sangita Baniya

Sangita Baniya

2025-11-17 14:44:58

Cant Believe how good the new purotablet is! Stylish, sustainable,and ideal for both study and work.

#purotab

# Prativa Ghimire

post

4 Likes

3 Comments

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Sangita Baniya, Postal code: Se18 2np

Street XXX num. 91

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Sleek, sustainable sriously smart,meet purotab

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Email Simulation

Email Marketing Campaign Effectiveness

In my email marketing simulation, I achieved a profit of $90 with 2 conversions and an impressive open rate of 2,283. This experience allowed me to craft compelling subject lines and body content, effectively engaging my audience. I focused on audience segmentation to ensure targeted messaging, which contributed to the campaign's success.

By implementing A/B testing, I optimized my email campaigns for better performance. The results demonstrate my ability to integrate email marketing with other digital channels, ultimately driving conversions and enhancing customer retention. This experience has solidified my skills in creating impactful email marketing strategies.

Conversions

2

Profit

90

Opens

2,283

Campaigns

2

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