Digital Marketer

UNITED KINGDOM

ANKIT KUMAR SINGH

I am a motivated digital marketing graduate with hands-on experience planning, executing, and evaluating multi-channel campaigns across SEO, paid search, social media, and email. I recently completed a full campaign project focused on the UK consumer market, where I set SMART objectives, optimised SEO and SEA performance, analysed KPIs, and delivered profitable results using data-led decisions. My strengths include keyword research, ad copywriting, landing page optimisation, and performance reporting. I hold a certificate in Digital Marketing and Analytics and have practical experience using campaign simulation and analytics tools. I am seeking entry-level roles such as Digital Marketing Executive or Performance Marketing Assistant, ideally within e-commerce or consumer technology, where I can gain experience in campaign optimisation, growth marketing, and conversion-focused strategy

Date of completion

03 Dec 2025

School

University College Birmingham

University College Birmingham

Decisions

+226

Profit

3,584

Ranking in course

8 out of 8

Web Simulation

Website Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $3,290 from web activities, achieving 64 conversions and 153 leads. My focus on optimizing the website's structure and user experience allowed me to enhance visibility and engagement, leading to a total of 94 conversions across all channels. I implemented SEO best practices, which significantly improved organic traffic, as evidenced by the high conversion rates in the initial rounds.

Throughout the simulation, I tracked and analyzed web performance metrics, adjusting content and design to improve conversion rates. My efforts in managing website content dynamically resulted in a well-structured site that effectively turned visitors into leads. The data reflects my ability to create a user-friendly website that not only attracts traffic but also converts it into tangible results.

Total Traffic (%)

Conversions

64

Profit

3,290

Pages

6

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By ANKIT KUMAR SINGH

SEA Simulation

Ad Campaign Effectiveness

During the simulation, I managed to generate a profit of $474 from my SEA campaigns, achieving 15 conversions with a click-through rate (CTR) of 4.40%. My strategic approach to keyword research and ad copy optimization allowed me to create engaging PPC ads that resonated with the target audience. I utilized A/B testing to refine ad performance, ensuring that each campaign was tailored for maximum impact.

By closely monitoring ad performance metrics, I was able to adjust bidding strategies and improve ROI. The successful management of my ad campaigns demonstrates my capability in creating relevant and high-quality ads that not only attract clicks but also drive conversions. This experience has equipped me with the skills necessary to optimize future ad campaigns effectively.

Conversions

15

Profit

474

CTR

4.40%

Campaigns

4

SMM Simulation

Social Media Marketing Performance

In my social media marketing simulation, I faced challenges, resulting in a loss of $855 despite achieving 85 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics to understand audience interactions, which is essential for optimizing future campaigns.

Despite the financial setback, I learned valuable lessons about content virality and the importance of audience engagement. My experience in managing social media campaigns has equipped me with the skills to create shareable content and implement strategies that enhance brand awareness and drive conversions in future endeavors.

Conversion Rate (%) / Gross Profit

Conversions

85

Profit

-855

Campaigns

2

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2025-11-07 11:11:13

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post

3 Likes

3 Comments

ANKIT KUMAR SINGH

ANKIT KUMAR SINGH

2025-11-17 13:06:11

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post

8 Likes

3 Comments

ANKIT KUMAR SINGH

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2025-11-20 16:12:45

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post

4 Likes

2 Comments

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2025-11-27 15:36:54

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post

12 Likes

6 Comments

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2025-12-04 13:41:22

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post

6 Likes

4 Comments

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Black Friday Frenzy: Purotab Tablets Up to 30% Off!

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Sale

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Black Friday Countdown: Don’t Miss These Tablet Deals!

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Call To Action

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Sale

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Call To Action

Footer Text

ANKIT KUMAR SINGH, Postal code: 555212

Street XXX num. 91

Unsubscribe

Reasonable Purotab Market

purotab tablet

purotab tablet

Best Price / Value Ratio

Brand: purotab

195£

Buy Now

Sale

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Call To Action

Footer Text

ANKIT KUMAR SINGH, Postal code: 555212

Street XXX num. 91

Unsubscribe

Reasonable Purotab Market

purotab tablet

purotab tablet

Best Price / Value Ratio

Brand: purotab

195£

Buy Now

Sale

placeholder image
placeholder image

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit corrupti modi voluptatem reiciendis eaque tempora itaque accusamus voluptas nulla ducimus?

Call To Action

Footer Text

ANKIT KUMAR SINGH, Postal code: 555212

Street XXX num. 91

Unsubscribe

Christmas offer 2025 grab it now. Limited time deal.

purotab tablet

purotab tablet

Best Price / Value Ratio

Brand: purotab

195£

Buy Now

New

placeholder image

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit corrupti modi voluptatem reiciendis eaque tempora itaque accusamus voluptas nulla ducimus?

placeholder image
Call To Action

Footer Text

ANKIT KUMAR SINGH, Postal code: 555212

Street XXX num. 91

Unsubscribe

Purotab Tablet up to 30% off.

purotab tablet

purotab tablet

Best Price / Value Ratio

Brand: purotab

195£

Buy Now

Sale

placeholder image

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit corrupti modi voluptatem reiciendis eaque tempora itaque accusamus voluptas nulla ducimus?

placeholder image
Call To Action

Footer Text

ANKIT KUMAR SINGH, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

Email Marketing Success

In my email marketing efforts, I achieved a profit of $675 with 15 conversions and an impressive 8,486 opens. My focus on crafting compelling subject lines and body content significantly enhanced engagement rates. By segmenting audience groups for targeted campaigns, I was able to deliver personalized messages that resonated with recipients, leading to higher conversion rates.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This hands-on experience has strengthened my ability to integrate email marketing with other digital channels, ensuring a cohesive strategy that drives engagement and sales. My results reflect a strong understanding of audience targeting and the impact of effective email communication.

Conversions

15

Profit

675

Opens

8,486

Campaigns

8

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