Digital Marketer

NEPAL

Shekhar Karki

SK Techno dedicated to bringing you high-quality products that make everyday life easier, better, and more enjoyable. My brand focuses on reliable customer service, trusted quality, and a smooth shopping experience from start to finish. Every item is carefully selected with your needs in mind, ensuring great value and satisfaction with every purchase. I believe in honesty, transparency, and building long-term trust with my customers. Whether you’re looking for the latest trends, essential items, or unique finds, my store is here to provide a seamless and enjoyable online-shopping experience. Your happiness is my priority—shop with confidence and convenience!

Date of completion

12 Nov 2025

School

University College Birmingham

University College Birmingham

Decisions

+118

Profit

1,095

Ranking in course

1 out of 4

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I focused on building and optimizing a user-friendly website, achieving a profit of $800 and 17 conversions. I successfully implemented SEO best practices, which resulted in a significant organic traffic contribution of 64.87% in Round 1. My efforts in managing website content dynamically led to improved user engagement, as reflected in the conversion rates. I tracked and analyzed web performance metrics, allowing me to make informed adjustments that enhanced the overall user experience.

Throughout the simulation, I prioritized conversion rate improvement by refining content and design elements. The data indicates a total of 18 conversions, showcasing my ability to turn visitors into leads effectively. By focusing on user experience and design quality, I ensured ease of navigation and engagement, which are critical for driving traffic and conversions. This experience has equipped me with the skills necessary to optimize websites for better performance and user satisfaction.

Total Traffic (%)

Conversions

17

Profit

800

Pages

4

SMM Simulation

Social Media Marketing Campaign Management

In my social media marketing simulation, I created and managed engaging content, achieving a profit of $250 and 10 conversions. My efforts in Round 2 resulted in a gross profit of $450, showcasing my ability to optimize social media strategies effectively. I focused on tracking engagement metrics, which allowed me to refine my approach and enhance audience interaction. This experience has strengthened my skills in creating shareable content that resonates with users.

Throughout the simulation, I implemented paid social ads to maximize reach and engagement. By analyzing performance metrics, I learned to optimize posting schedules for better visibility. My focus on content virality and engagement demonstrated my ability to create interactive campaigns that drive brand awareness. This experience has equipped me with the tools necessary to succeed in social media marketing, ensuring that I can effectively connect with audiences and achieve business objectives.

Conversion Rate (%) / Gross Profit

Conversions

10

Profit

250

Campaigns

1

Shekhar Karki

Shekhar Karki

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Shekhar Karki

Shekhar Karki

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Shekhar Karki

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2025-11-17 14:07:24

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Email Simulation

Email Marketing Campaign Execution

In my email marketing simulation, I crafted compelling email campaigns that resulted in a profit of $45 and 1 conversion. With a remarkable open rate of 1989, I successfully engaged my audience through targeted messaging. This experience allowed me to segment audience groups effectively, ensuring that the right content reached the right people. I implemented A/B testing to optimize my email strategies, which is essential for improving engagement and conversion rates.

The simulation emphasized the importance of integrating email marketing with other digital channels. By measuring campaign performance through opens and conversions, I gained insights into audience behavior and preferences. My focus on engagement and open rates demonstrated my ability to create effective email content that resonates with recipients. This experience has equipped me with the skills to enhance future email campaigns, driving both sales and customer retention.

Conversions

1

Profit

45

Opens

1,989

Campaigns

3

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