Digital Marketer

ROMANIA

Andra Nichifor

Energetic and driven student learning new things. Getting my Master's in Digital Marketing and Web Development.
Making marketing mistakes so you don't have to. :)

Date of completion

26 Nov 2025

School

Politehnica University Timisoara

Decisions

+124

Profit

4,292

Ranking in course

14 out of 29

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully generated a profit of $4,220 from my website, achieving 73 conversions and 171 leads. I focused on building a structured, user-friendly site while implementing SEO best practices to enhance visibility. My efforts in tracking and analyzing web performance metrics allowed me to make informed adjustments, ultimately improving conversion rates.

Key strengths demonstrated include effective SEO optimization through strategic keyword usage and a well-structured layout that enhanced user experience. The ability to convert visitors into leads was evident, as reflected in the total conversions of 85. This experience has equipped me with the skills to optimize web content dynamically and improve overall site performance.

Total Traffic (%)

Conversions

73

Profit

4,220

Pages

7

SMM Simulation

Social Media Marketing Engagement Strategies

In my social media marketing simulation, I faced challenges, resulting in a loss of $200 but managed to achieve 8 conversions. I focused on creating engaging content and utilizing paid social ads effectively. This experience underscored the importance of tracking engagement metrics to refine my approach.

Despite the financial setback, I learned valuable lessons in content virality and audience interaction. My ability to optimize posting schedules for maximum reach will be crucial in future campaigns, as I aim to enhance brand awareness and drive engagement.

Conversion Rate (%) / Gross Profit

Conversions

8

Profit

-200

Campaigns

1

Navy Blue

Navy Blue

Sponsored

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product

https://www.navy blue.com

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Andra Nichifor

Andra Nichifor

2025-10-22 12:17:34

???? Shhh... have you seen it? Our bestselling Nokia Tablet just got 10% off. Don’t tell everyone — or do. ???? #NavyBlueTablets #NokiaTablet #TechDeal

#nokia

#Navy Blue

post

3 Likes

1 Comments

Andra Nichifor

Andra Nichifor

2025-11-05 12:20:12

Black Friday is here — and so are the biggest tablet deals of the year! Get your hands on the latest Apple tablets at unbeatable prices. Whether you want cutting-edge performance, a stunning display, or all-day battery life, this is the perfect moment to upgrade your tech. ???? Apple Tablets — Experience speed, style, and the power of the M-series chip. But hurry — these Black Friday offers are for a limited time only!

#apple

#Navy Blue

post

6 Likes

2 Comments

Andra Nichifor

Andra Nichifor

2025-11-12 12:35:43

Grab the Best Deal! Don’t miss out on our lowest-priced tablet ever – the PuroTab Tablet! Shop now and experience quality and performance at an unbeatable price! Shop now!

#purotab

#Navy Blue

post

2 Likes

3 Comments

Special discount on our bestselling Nokia Tablet - available just for you!

nokia tablet

nokia tablet

Best Price / Value Ratio

Brand: nokia

220 RON

Buy Now

-10%

placeholder image

Enjoy an exclusive discount on our bestselling Nokia Tablet — available for a limited time only! Experience NavyBlue performance and premium design at a special price.

placeholder image
Explore Our Tablets

Contact

Navy Blue, Postal code: 555212

123 Elmwood Avenue, Suite 400, Springfield, NY 12345 (555) 123-4567

Unsubscribe

Header Text

lenovo tablet

lenovo tablet

Best Price / Value Ratio

Brand: lenovo

290 RON

Buy Now

-20%

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

350 RON

Buy Now

-20%

placeholder image

Black Friday is here — and so are the biggest tablet deals of the year! Get your hands on the latest Apple and Lenovo tablets at unbeatable prices. Whether you want cutting-edge performance, a stunning display, or all-day battery life, this is the perfect moment to upgrade your tech. ???? Apple Tablets — Experience speed, style, and the power of the M-series chip. ⚡ Lenovo Tablets — Smart design, long-lasting performance, and unbeatable value.

placeholder image
Call To Action

Contact Us

Navy Blue, Postal code: 555212

Street XXX num. 91

Unsubscribe

Header Text

purotab tablet

purotab tablet

Best Price / Value Ratio

Brand: purotab

200 RON

Buy Now

New

placeholder image

Grab the Best Deal! Don’t miss out on our lowest-priced tablet ever – the PuroTab Tablet! Shop now and experience quality and performance at an unbeatable price!

placeholder image
Buy now!

Navy Blue

Navy Blue, Postal code: 555212

Street XXX num. 91

Unsubscribe

Special discount on our bestselling Nokia Tablet - available just for you!

nokia tablet

nokia tablet

Best Price / Value Ratio

Brand: nokia

220 RON

Buy Now

-10%

placeholder image

Enjoy an exclusive discount on our bestselling Nokia Tablet — available for a limited time only! Experience NavyBlue performance and premium design at a special price.

placeholder image
Explore Our Tablets

Contact

Navy Blue, Postal code: 555212

123 Elmwood Avenue, Suite 400, Springfield, NY 12345 (555) 123-4567

Unsubscribe
Email Simulation

Email Marketing Campaign Development

In my email marketing simulation, I achieved a profit of $272 with 12 conversions and an impressive 7,810 opens. I focused on crafting compelling subject lines and body content, which significantly contributed to high engagement rates. Segmenting audience groups allowed me to tailor campaigns effectively, enhancing overall performance.

My experience in implementing A/B testing for email optimization proved valuable, as I measured campaign performance through opens, CTR, and conversions. This simulation has strengthened my ability to integrate email marketing with other digital channels, ultimately driving sales and engagement.

Conversions

12

Profit

272

Opens

7,810

Campaigns

4

Robert-Valentin Vinițchi

Robert-Valentin Vinițchi

Student

100%

Rating Summary

Andra’s writing and content strategy skills elevated our website quality, improving SEO and audience engagement.

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