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Digital Marketer
INDIA
Gourav Girdhar
Strategic, tech-savvy Digital Marketing professional with 7+ years of experience in building and optimizing high-impact digital campaigns that drive business growth and quality leads. Recently completed an MBA in Digital Business and currently awaiting results, with strong analytical skills and a data-driven approach to digital strategy, e-commerce, AI-driven SEO, CRO, and performance analytics. Passionate about combining creativity with data insights to deliver measurable outcomes and open to collaboration, networking, and knowledge-sharing within the digital marketing community.
Date of completion
11 Nov 2025
Decisions
+171
Profit
17,697
Ranking in course
8 out of 11
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $27,335 through web strategies, achieving 1,373 conversions and 1,774 leads. My focus on building a structured, user-friendly website allowed me to implement SEO best practices, significantly improving visibility and user engagement. I tracked and analyzed web performance metrics, which enabled me to make informed adjustments that enhanced conversion rates.
Key strengths demonstrated include effective SEO optimization through strategic keyword usage and a well-structured layout that facilitated ease of navigation. My ability to convert visitors into leads was evident, as I achieved a total of 1,410 conversions across various channels. This experience has equipped me with the skills to optimize web content dynamically and improve overall user experience.
Total Traffic (%)
Conversions
1,373
Profit
27,335
Pages
13
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PPC Campaign Management and Optimization
During the simulation, I managed to create and optimize PPC ad campaigns, although I faced challenges with a profit loss of $544. I achieved 37 conversions with a click-through rate (CTR) of 4.70%. My learning goals included conducting keyword research and utilizing A/B testing to enhance ad performance, which provided valuable insights into effective ad copy and targeting strategies.
Despite the initial setbacks, I focused on budget efficiency and adjusting CPC bidding strategies to improve ROI. The experience honed my skills in tracking ad performance metrics and understanding the importance of ad relevance and quality score. This hands-on experience has prepared me to drive better results in future campaigns.
Conversions
37
Profit
-544
CTR
4.70%
Campaigns
2
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Email Marketing Campaign Development
In my simulation, I developed and executed email marketing campaigns that resulted in 96 opens, although no conversions were recorded. My learning goals included crafting compelling subject lines and segmenting audience groups for targeted outreach. This experience highlighted the importance of engaging content and effective audience targeting in driving email performance.
I implemented A/B testing strategies to optimize email effectiveness, which provided insights into audience preferences. While the conversion impact was minimal, the experience reinforced my understanding of integrating email marketing with other digital channels to enhance overall engagement and retention.
Conversions
0
Profit
0
Opens
96
Campaigns
2
Affiliate Marketing Strategy and Management
- Throughout the simulation, I managed to recruit and oversee affiliate partners, resulting in a profit loss of $6,414 from 71 conversions. My learning goals included setting up commission structures and tracking affiliate performance to optimize promotional strategies. This experience emphasized the importance of effective affiliate engagement and monitoring contributions to overall sales.
- Despite the challenges faced, I focused on integrating affiliate marketing efforts with broader digital strategies. This hands-on experience has equipped me with the skills to enhance affiliate-driven sales and improve tracking and performance analysis, which are crucial for future success in affiliate marketing.
Net Result
Conversions
71
Profit
-6,414
Campaigns
4
Social Media Marketing and Engagement Strategies
In my social media marketing simulation, I faced challenges with a profit loss of $2,680 while achieving 92 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. This experience allowed me to track engagement metrics and understand the dynamics of audience interaction on social platforms.
Despite the setbacks, I focused on optimizing posting schedules for maximum reach and implementing social listening strategies. The insights gained from this simulation have strengthened my ability to create shareable content and enhance brand awareness, which are essential for successful social media campaigns.
Conversion Rate (%) / Gross Profit
Conversions
92
Profit
-2,680
Campaigns
2
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Gourav Girdhar
2025-11-12 15:32:59
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Gourav Girdhar
2025-11-12 15:36:11
Introducing the PuroTab Tablet—Big-screen experience at a budget-friendly price! ???? Packed with essential features for work, learning, and fun, the PuroTab is your go-anywhere tech companion. ✨ Key Features: Vibrant 10-inch Display: Perfect for streaming, reading, and video calls. Long-Lasting Battery: Power through your whole day without searching for an outlet. Expandable Storage: Keep all your photos, apps, and files with an external memory slot. Dual Speakers: Enjoy clear, immersive audio for music and movies. Get this versatile tablet for only $200! Click "Buy Now" and upgrade your everyday tech today. #PuroTab #BudgetTech #10inchTablet #BuyNow #TabletDeals
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Gourav Girdhar
2025-11-13 15:15:41
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