Digital Marketer

SWITZERLAND

Louis Prudhomme

Actuellement en master de Management avec une spécialisation Marketing & Brand Management à l'IAE d'Aix-Marseille, je suis passionné par l'univers des produits de grande consommation et de l'agroalimentaire.

Mon ambition ? Contribuer au quotidien des consommateurs en développant des produits qui ont du sens. Fort d'une première expérience chez Carrefour en tant que Chef de Projet Performance (stage de 6 mois), j'ai hâte de démarrer ma nouvelle mission chez Mars en 2026 en tant qu'Assistant Category Manager Marché.

Je suis curieux et ouvert à la discussion pour échanger sur les enjeux du secteur. N'hésitez pas à me contacter si mon profil vous intéresse !

Date of completion

14 Nov 2025

Decisions

+494

Profit

16,002

Ranking in course

7 out of 13

Web Simulation

Website Performance and Optimization

In my recent digital marketing simulation, I successfully generated a profit of $14,010 through my website, achieving 229 conversions and 364 leads. This experience allowed me to build and optimize a structured, user-friendly website while implementing SEO best practices to enhance visibility. I focused on tracking and analyzing web performance metrics, which led to significant improvements in conversion rates through strategic content and design adjustments.

My key strengths in this simulation included effective SEO optimization, ensuring high-quality layout and user experience, and successfully converting visitors into leads. By utilizing data-driven insights, I was able to enhance the overall performance of the website, demonstrating my ability to create engaging content that resonates with users and drives business results.

Total Traffic (%)

Conversions

229

Profit

14,010

Pages

16

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed to generate a profit of $1,992 from my ads campaign, achieving 53 conversions with a click-through rate (CTR) of 5.00%. This experience honed my skills in conducting keyword research, creating engaging PPC ads, and optimizing bidding strategies for better ROI. I effectively tracked ad performance metrics, allowing me to make informed adjustments to maximize campaign success.

My strengths in this area included crafting well-structured ads that ranked highly and efficiently allocating budget across campaigns. The ability to attract clicks and drive conversions was evident in my results, showcasing my proficiency in digital advertising and my commitment to achieving optimal performance in all campaigns.

Conversions

53

Profit

1,992

CTR

5.00%

Campaigns

5

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