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Digital Marketer
SWAZILAND
Olena Vlasiuk
Marketing & Sales Consultant | Marketing Director | Sales & Entertainment Marketing Expert | Digital Marketing | Elevating Brands & Creating Exceptional Experiences #ProblemSolver #InnovativeThinker #ProductLaunches
Strategic and people-driven internal communications and marketing professional with over 15 years of experience leading high-impact teams and delivering brand, communication, and engagement programs. I define myself as a relationship builder, a natural inspirer, and a problem solver. Passionate about driving employee experience through out-of-the-box thinking, data-informed decisions, and cross-functional collaboration. Launched over 50 brands and training more than 700 employees. Currently pursuing a Master's degree in Marketing at HEC Lausanne (currently enrolled in a full-time program).
Date of completion
14 Nov 2025
Decisions
+712
Profit
17,717
Ranking in course
5 out of 14
Website Performance Overview
In my recent simulation, I successfully generated a profit of $15,900 through my website, achieving 232 conversions and 347 leads. I focused on optimizing the user experience and implementing SEO best practices, which contributed to a high organic traffic rate of 75.77%. My efforts in managing website content dynamically allowed me to track performance metrics effectively, leading to improved conversion rates.
I prioritized user engagement and design, ensuring a structured and user-friendly website. By analyzing web performance metrics, I was able to make informed adjustments that enhanced the overall user experience. This experience has equipped me with the skills to build and optimize websites that not only attract visitors but also convert them into leads and customers.
Total Traffic (%)
Conversions
232
Profit
15,900
Pages
7
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Ad Campaign Success Analysis
During the simulation, I managed to generate a profit of $472 from my ads campaign, with a conversion rate of 35 and a click-through rate (CTR) of 4.40%. I conducted thorough keyword research and crafted engaging ad copy, which significantly contributed to the campaign's success. My strategic management of CPC bidding allowed for better ROI across my campaigns.
I utilized A/B testing to optimize ad performance, ensuring that my ads were relevant and well-structured. This experience has honed my ability to allocate budgets efficiently and track performance metrics, ultimately driving higher conversions and enhancing overall campaign effectiveness.
Conversions
35
Profit
472
CTR
4.40%
Campaigns
4
Social Media Marketing Performance Review
In my social media marketing simulation, I generated a profit of $1,345 with 36 conversions. I focused on creating engaging content and utilizing paid social ads effectively. Although my gross profit and conversion rate were initially low, I learned the importance of tracking engagement metrics to optimize future campaigns.
This experience has equipped me with the skills to create shareable content and implement social listening strategies. I am now better prepared to enhance brand awareness and expand audience reach through effective social media marketing tactics.
Conversion Rate (%) / Gross Profit
Conversions
36
Profit
1,345
Campaigns
4
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Olena Vlasiuk
2025-11-17 23:43:54
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2 Comments
Olena Vlasiuk
2025-11-18 00:00:34
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1 Comments