Digital Marketer

FRANCE

Eureka Kakoty

Digital marketing enthusiast with a strong interest in SEO, consumer behaviour, and competitive strategy. Driven to create high-impact campaigns and measurable growth.

Date of completion

21 Nov 2025

School

Neoma Business School

Decisions

+458

Profit

26,439

Ranking in course

11 out of 13

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully generated a profit of $27,554 from web activities, achieving 493 conversions and 1,059 leads. My focus on SEO best practices and user-friendly design significantly improved the website's visibility and engagement. The data indicates a strong organic traffic contribution of 83.41% in Round 1, which further increased to 86.41% in Round 2, showcasing my ability to enhance user experience and conversion rates effectively.

Throughout the simulation, I implemented various strategies to optimize web performance, including dynamic content management and performance tracking. My efforts resulted in a total of 509 conversions, demonstrating my capability to turn visitors into leads. By analyzing web performance metrics, I was able to make informed adjustments that contributed to the overall success of the website.

Total Traffic (%)

Conversions

493

Profit

27,554

Pages

19

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SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed to run two ad campaigns, although they resulted in a loss of $1,115 with 16 conversions and a CTR of 5.60%. This experience allowed me to delve into keyword research and ad copy optimization, enhancing my understanding of PPC strategies. I focused on adjusting CPC bidding strategies to improve ROI, which is crucial for future campaigns.

Despite the initial challenges, I utilized A/B testing to refine ad performance and learned the importance of tracking key metrics such as CTR and conversions. This hands-on experience has equipped me with the skills to create well-structured ads that can attract clicks and drive conversions effectively, laying a solid foundation for future advertising endeavors.

Conversions

16

Profit

-1,115

CTR

5.60%

Campaigns

2

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