Digital Marketer

FRANCE

Lucy Doussat

Étudiante en 2ème année de BUT Techniques de Commercialisation dans le parcours marketing digital, e-business et entrepreneuriat, j'ai eu la chance de découvrir Simbound dans le cadre de la SAÉ Analyse d'Activité Digitale.
Ce jeu de simulation m'a permis de créer et optimiser au maximum les leviers digitaux d'une entreprise vendant des tablettes via un site internet sur deux marchés : les États-Unis et le Royaume-Uni.

Lors des premiers tours, mon rôle était de mettre en vente des produits et optimiser le site web sur le marché UK ainsi que de créer une communauté sur ce même marché et de l'alimenter en terme de publications.
Avec l'arrivée de nouveaux leviers, je me suis, par la suite, concentrée sur la création et l'optimisation de campagnes SEA, de la gestion des SMM ainsi que du développement de campagnes d'e-mailing.

Date of completion

26 Nov 2025

School

IUT Béziers

Decisions

+308

Profit

6,519

Ranking in course

12 out of 13

Sponsored

Orange

Orange

https://lemon.com/uk/home

Affordable Tablets

Affordable tablets with long battery life, clear display and smart-home compatibility

Sponsored

Orange

Orange

https://lemon.com/uk/samsung-tablet

The cheapest tablet in samsung

Find your ideal samsung tablet. Compare features and choose easily. Start Now

keyword 1, keyword 2

Cheap tablet for everyday use

https://lemon.com/uk/home

Get reliable tablets with clear display and everyday use. Buy it now. Limited time offer

By Orange

SEA Simulation

Advertising Strategy

I refined my ad targeting and creatives, maximizing engagement and conversions. Testing different ad formats and adjusting bidding strategies helped optimize performance and ROI.

By running A/B tests on headlines, images, and copy, I identified which ad variations worked best. Data-driven decisions helped me optimize my advertising strategy and improve results.

Conversions

78

Profit

2,109

CTR

4.10%

Campaigns

3

SMM Simulation

Social Media Management

Analyzing social media metrics like engagement rate, shares, and follower growth helped refine my content strategy. I adjusted my approach based on what resonated most with my audience.

Building a strong social media presence required interaction. I actively responded to messages, encouraged discussions, and created a community that fostered trust and brand loyalty.

Conversion Rate (%) / Gross Profit

Conversions

213

Profit

4,410

Campaigns

1

Orange

Orange

Sponsored

????iPad, iPad Air and iPad Pro now up to 30% off. Enjoy ultra-fast M-series chips, all-day battery life and stunning Retina displays—ideal for studying, multitasking and remote work. Don’t blink ????Stock is running out !!!—be fast and get yours now.

product

https://www.orange.com

Apple tablets - Save up to 30%

Only a few units left. Don’t blink ????????

Be fast, Shop Now !

Lucy Doussat

Lucy Doussat

2025-11-26 07:37:41

OMG ???? Tablets on crazy sale for Black Friday ???????? The apple tablets features a Ultra Retina XDR display with adaptive refresh rates up to 120Hz for smooth visuals, lightning-fast performance for work and play. Enjoy long battery life with fast charging and stay connected everywhere with Wi-Fi 7 and 5G. The Apple Pencil Pro enhances creativity and note-taking with precision and fluidity. Ready to elevate your productivity and creativity? Shop now, create more, and do it faster ! They’re going FAST — don’t blink ???? #BlackFriday #iPhoneDeals

#apple

#Orange

4 Likes

2 Comments

Lucy Doussat

Lucy Doussat

2025-11-26 07:47:56

???? LAST HOURS ???? Black Friday almost over! Up to 40% OFF tablets. It delivers amazing power with the M5 chip and a gorgeous Ultra Retina display perfect for work, play, and creativity. Enjoy all-day battery life and ultra-fast connectivity with Wi-Fi 7 and 5G. The Apple Pencil elevates your creativity with smooth, precise input. ???????? Ready to take your work and play to the next level? Order your iPad today and start creating like never before! Chip shortage = VERY limited stock. Don’t miss out ???? #BlackFriday #Sale

#apple

#Orange

post

5 Likes

1 Comments

Lucy Doussat

Lucy Doussat

2025-11-26 10:00:03

???????? BACK TO SCHOOL × BLACK FRIDAY = INSANE SALE ???? ???? UP TO 30% OFF on Apple tablets… YES, THIRTY. ???? This is your LAST CHANCE to grab the deals everyone is freaking out about ???????? Students. Teens. Creators. Procrastinators. If you miss this… you’ll regret it the whole school year ???????? ⚡️ LIMITED HOURS. LIMITED STOCK. ???? SHOP BEFORE IT’S GONE ???? #BackToSchool #BlackFridayMadness #AppleSale #OMGDeal #30Off

#Orange

post

Likes

Comments

Lucy Doussat

Lucy Doussat

2025-11-26 11:10:58

Discover the new PuroTab, the UK’s most eco-friendly smart tablet—designed for those who care about technology AND the planet. Built with responsibly sourced materials and low-energy components, PuroTab reduces environmental impact without compromising on performance. ✨ Key Features of PuroTab: • Integrated ECG sensor to monitor your heart activity • Eco-designed materials with reduced carbon footprint • Low-power components for extended battery life • Lightweight and durable build • Perfect for study, work and daily wellness By choosing PuroTab, you’re supporting sustainable tech innovation while enjoying a device that adapts to your lifestyle and health goals. ???? Explore PuroTab today — a smarter, greener choice.

#purotab

#Orange

post

2 Likes

3 Comments

Lucy Doussat

Lucy Doussat

2025-11-26 11:31:09

???? Something magical is coming this Christmas… ✨ Our biggest holiday surprise of the year is almost here. New tablets, new deals, new reasons to get excited. ???????? Whether you’re gifting someone you love —or treating yourself— you won’t want to miss what’s coming. ???? Are you ready to discover what’s coming next? Stay tuned. It’s going to be big. #ChristmasIsComing #HolidayTease #GiftSeason #StayTuned

#Orange

Likes

Comments

Lucy Doussat

Lucy Doussat

2025-11-26 13:43:15

Spotted this morning in the London tube: A finance guy carrying a 2kg laptop like it’s 2008 ???????? Tell me WHY we’re still doing this to ourselves? Your back deserves better. Your schedule deserves better. Your life deserves better. Switch to a tablet. Lighter. Faster. Smarter. No chiropractor needed. So… are you still carrying bricks, or are you upgrading in 2025? ???? Which one are you? Laptop Warrior or Tablet Lover? #UpgradeYourLife #TabletEra #LondonTubeSpotted #FOMO

#Orange

post

Likes

Comments

Lucy Doussat

Lucy Doussat

2025-11-26 13:48:59

Back to School reminder Your bag does NOT need to weigh 10kg this year!!! 3 books + 1 laptop + 1 charger + 1 notebook = instant scoliosis Let’s be serious… A single tablet can replace the whole backpack. Lighter. Faster. Easier to use. Your shoulders will literally thank you. So students… are you choosing the 10kg bag or the 500g tablet this year? Discover the tablets every student needs #BackToSchool #StudentLife #UpgradeYourBag #StudySmart

#Orange

post

Likes

Comments

Study Green: Discover the Eco-Friendly Tablet

esg strategy banner

This month we are committing 1% of our income to the Ethical resource innovation NGO which seeks fair employment conditions for primary material extraction work groups in impoverished regions of the globe.

Hi there, Discover the new PuroTab, the UK’s most eco-friendly smart tablet—designed for those who care about technology AND the planet. Built with responsibly sourced materials and low-energy components, PuroTab reduces environmental impact without compromising on performance. ✨ Key Features of PuroTab: • Integrated ECG sensor to monitor your heart activity • Eco-designed materials with reduced carbon footprint • Low-power components for extended battery life • Lightweight and durable build • Perfect for study, work and daily wellness By choosing PuroTab, you’re supporting sustainable tech innovation while enjoying a device that adapts to your lifestyle and health goals. ???? Explore PuroTab today — a smarter, greener choice. Best regards, The Team

placeholder image
Discover now

Orange is the best choice

Orange, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

E-mail Marketing

Strategic email campaigns helped me reach my audience effectively. I segmented my list, personalized messages, and optimized email frequency to increase engagement and conversions.

I automated email sequences for follow-ups and promotions, ensuring consistent engagement with my audience.

Conversions

0

Profit

0

Opens

201

Campaigns

1

Raphaël Roux

Raphaël Roux

Student

100%

Rating Summary

Collaboration
Creativity
Engagement
Knowledge
Leadership

Share this profile