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MYTECH
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Digital Marketer
ROMANIA
Hajer Ellili
Hajer Ellili est une étudiante en administration des affaires, passionnée par le marketing digital et les nouvelles technologies. Elle s’intéresse particulièrement aux solutions technologiques innovantes et à l’e-commerce, avec pour objectif d’offrir des produits performants et une expérience client de qualité. À travers MYTECH, elle met en avant des tablettes Apple et Samsung adaptées aux besoins des étudiants, des professionnels et du grand public.
Date of completion
21 Dec 2025
Decisions
+109
Profit
68,762
Ranking in course
8 out of 85
Web Development and Optimization Success
In my recent simulation, I successfully generated a profit of $69,610 through my website, achieving 992 conversions and 2,311 leads. My focus on SEO optimization resulted in high organic traffic, with organic sources accounting for 95.78% in Round 2. I implemented user-friendly design principles, which significantly improved the overall user experience and engagement on the site.
By tracking web performance metrics, I was able to make informed adjustments that enhanced conversion rates. My strategic approach to content management and dynamic updates contributed to a total of 997 conversions across all rounds. This experience has equipped me with the skills to build and optimize structured websites that drive user engagement and profitability.
Total Traffic (%)
Conversions
992
Profit
69,610
Pages
9
keyword 1, keyword 2
Sponsored
Sponsored
PPC Advertising Campaign Management
During my simulation, I managed a PPC ad campaign that generated a profit of -$848, with a conversion rate of 5 conversions and a CTR of 4.10%. This experience taught me the importance of conducting thorough keyword research and creating engaging ad copy to attract potential customers. I utilized A/B testing to refine my ads and improve their performance.
Despite the initial loss, I learned valuable lessons in budget allocation and CPC bidding strategies. My ability to track ad performance metrics allowed me to identify areas for improvement, ensuring that future campaigns would yield better ROI. This hands-on experience has strengthened my skills in digital advertising and campaign optimization.
Conversions
5
Profit
-848
CTR
4.10%
Campaigns
1
Texte d'en-tête
samsung tablet
Meilleur rapport qualité/prix
Marque: samsung
300€
Acheter maintenant
Nouveau
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Call To Action
Email Marketing Campaign Execution
In my simulation, I executed an email marketing campaign that resulted in 466 opens, although no conversions were recorded. This experience highlighted the importance of crafting compelling subject lines and body content to engage the audience effectively. I focused on audience segmentation to ensure targeted messaging.
I implemented A/B testing strategies to optimize email performance, aiming to increase both open and conversion rates. While the initial results did not yield conversions, the insights gained from tracking performance metrics will inform my future email marketing strategies, enhancing my ability to drive engagement and sales.
Conversions
0
Profit
0
Opens
466
Campaigns
1