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Digital Marketer
ROMANIA
Alexandra Brasoveanu
I am responsible for planning, executing, and optimizing MyTabletto’s digital marketing strategy across two geographic markets. My role focuses on selecting products to promote, designing effective online campaigns, and analyzing performance data to improve results over multiple simulation rounds.
I work with search engine advertising, email marketing, social media campaigns, and affiliate partnerships to drive traffic, increase conversions, and maximize return on investment. I continuously monitor key performance indicators and adjust targeting, messaging, and budgets based on market response.
My approach combines data-driven decision-making with creative marketing execution, aiming to build brand awareness while achieving measurable sales growth within the simulation environment.
Date of completion
18 Dec 2025
Decisions
+53
Profit
0
Ranking in course
79 out of 79
Website Development and Optimization
In my recent simulation, I focused on building and optimizing a structured, user-friendly website. I successfully generated 3,037 leads, demonstrating my ability to attract potential customers. My efforts in implementing SEO best practices resulted in high organic traffic, with Round 1 achieving 94.61% organic visits. I continuously tracked and analyzed web performance metrics to improve user experience and conversion rates.
Key strengths in this simulation included effective SEO optimization and a strong focus on user experience and design. I ensured that the website layout was engaging and easy to navigate, which contributed to my ability to convert visitors into leads. Although I did not generate profit or conversions, the foundational work laid during this simulation positions me well for future digital marketing endeavors.
Total Traffic (%)
Conversions
0
Profit
0
Pages
6
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PPC Advertising Campaign Management
During the simulation, I managed a PPC advertising campaign with a click-through rate (CTR) of 4.80%. My learning goals included conducting keyword research and creating engaging ad copy. Although I did not achieve conversions or profit, the campaign provided valuable insights into ad performance metrics and the importance of A/B testing for optimization.
My key strengths in this area included ad relevance and quality score, as I focused on creating well-structured ads. I also demonstrated budget efficiency by managing a single ad campaign effectively. This experience has equipped me with the skills necessary to drive future ad campaigns towards higher engagement and conversion rates.
Conversions
0
Profit
0
CTR
4.80%
Campaigns
1
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Email Marketing Campaign Execution
In my email marketing simulation, I crafted compelling content that resulted in 1,838 opens. My focus was on segmenting audience groups for targeted campaigns and implementing A/B testing to optimize performance. Although I did not achieve conversions, the high open rate indicates the effectiveness of my subject lines and content.
Key strengths included audience targeting and segmentation, which are crucial for reaching the right audience with the right message. This experience has enhanced my ability to integrate email marketing with other digital channels, setting a strong foundation for future campaigns aimed at driving conversions and engagement.
Conversions
0
Profit
0
Opens
1,838
Campaigns
1