Digital Marketer

INDIA

Anjali Budhiraja

I am a digital marketing learner with a strong interest in performance marketing, social media strategy, and data-driven decision making.

Through Simbound simulations, I actively work on creating and optimizing campaigns across SEA, Social Media, Email Marketing, and Website strategy, focusing on conversions, ROI, and user experience.

I enjoy experimenting with different marketing approaches, analyzing results, and improving performance round by round to achieve business goals.

Date of completion

20 Jan 2026

School

OCP Academy

OCP Academy

Decisions

+104

Profit

3,293

Ranking in course

2 out of 4

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $2,100 through my website, achieving 31 conversions and 172 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the overall user experience, leading to a conversion rate improvement. I implemented various strategies to track and analyze web performance metrics, ensuring that my website remained competitive and engaging for visitors.

By utilizing effective keywords and optimizing content dynamically, I was able to significantly improve visibility and engagement. My efforts in managing website content and adjusting design elements contributed to a structured and appealing layout, which ultimately resulted in a higher conversion rate. This experience has equipped me with the skills necessary to build and optimize websites that drive results.

Total Traffic (%)

Conversions

31

Profit

2,100

Pages

4

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SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a series of PPC ad campaigns that resulted in a profit of -$469, with 8 conversions and a CTR of 4.50%. I focused on conducting thorough keyword research and creating engaging ad copy to attract potential customers. Despite the negative profit, I gained valuable insights into budget allocation and CPC bidding strategies, which are crucial for optimizing future campaigns.

I implemented A/B testing to refine ad performance and learned the importance of tracking key metrics such as CTR and conversions. This experience has enhanced my ability to create well-structured ads that resonate with target audiences, ultimately driving better ROI in future advertising efforts.

Conversions

8

Profit

-469

CTR

4.50%

Campaigns

6

SMM Simulation

Social Media Marketing Campaign Management

In my social media marketing simulation, I achieved a profit of $1,100 with 35 conversions. I created and managed engaging content that resonated with my audience, utilizing paid social ads effectively to boost visibility. My focus on tracking engagement metrics allowed me to refine my strategies and optimize posting schedules for maximum reach.

This experience has enhanced my ability to create shareable content that drives interactions and brand awareness. By implementing social listening techniques, I was able to engage with my audience meaningfully, fostering a strong online presence and community.

Conversion Rate (%) / Gross Profit

Conversions

35

Profit

1,100

Campaigns

4

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Anjali Budhiraja

Anjali Budhiraja

2026-01-20 11:46:03

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Anjali Budhiraja

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2026-01-20 14:04:17

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Anjali Budhiraja

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2026-01-26 18:27:07

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Email Simulation

Email Marketing Campaign Execution

In my email marketing simulation, I achieved a profit of $250 with 4 conversions and an impressive 2,315 opens. My focus on crafting compelling subject lines and targeted content allowed me to effectively engage my audience. I segmented my audience groups to ensure that the right messages reached the right people, which significantly contributed to the campaign's success.

I also implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has strengthened my skills in audience targeting and retention strategies, enabling me to turn email interactions into meaningful engagement and sales.

Conversions

4

Profit

250

Opens

2,315

Campaigns

4

Affiliate Simulation

Affiliate Marketing Strategy Development

  • Throughout my simulation, I successfully generated a profit of $312 from affiliate marketing, achieving 8 conversions. I focused on recruiting and managing affiliate partners, setting up effective commission structures, and optimizing promotional strategies. This hands-on experience allowed me to understand the dynamics of affiliate marketing and its impact on overall sales.
  • By tracking affiliate performance and ROI, I was able to analyze the effectiveness of my strategies and make data-driven decisions. This experience has equipped me with the skills to integrate affiliate marketing with other digital efforts, ultimately driving revenue growth.

Net Result

Conversions

8

Profit

312

Campaigns

2

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