Digital Marketer
CANADA
Marie Schieman
I’m a creative and community-minded marketing professional with a passion for digital media, storytelling, and meaningful design. In my current role as Marketing Coordinator at the Central Lions Seniors Association, I lead campaigns that highlight the vibrant lives of older adults through engaging social media, event coordination, and eye-catching visual content.
I have a background in graphic design and motion image from MacEwan University, and I’m currently diving deeper into marketing strategy and working toward my degree in marketing through NAIT. My experience spans freelance work, nonprofits, and even healthcare, so I’ve learned how to adapt, create on the fly, and tell stories that matter.
I thrive in fast-paced, collaborative environments where creativity and purpose come together.
https://sites.google.com/view/marieschiemanportfolio/home
Date of completion
05 Mar 2026
School
Northern Alberta Institute of Technology
Decisions
+263
Profit
118,949
Ranking in course
2 out of 16
Web Development and Optimization Success
In my recent simulation, I achieved a profit of $118,949 through my website, with a total of 1,925 conversions and 2,876 leads generated. My focus on SEO optimization and user-friendly design allowed me to effectively engage visitors, resulting in a strong conversion rate. I implemented various strategies, including dynamic content management and performance tracking, which contributed to the overall success of the website.
Throughout the simulation, I monitored key performance metrics across five rounds, with organic traffic consistently above 90%. My ability to adapt and optimize content based on user behavior was crucial in maintaining high engagement levels. This experience has equipped me with the skills to enhance website performance and drive conversions, making me a valuable asset in digital marketing.
Total Traffic (%)
Conversions
1,925
Profit
118,949
Pages
9
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Email Marketing Engagement
In my email marketing efforts, I achieved 1,366 opens, demonstrating my ability to craft compelling subject lines and content. Although I did not generate profit or conversions, the engagement metrics indicate that my email campaigns resonated with the audience. This experience has reinforced the importance of audience segmentation and targeted messaging.
I implemented A/B testing strategies to optimize my email campaigns, which will be invaluable in future marketing efforts. By integrating email marketing with other digital channels, I aim to enhance overall campaign performance and drive conversions. This simulation has provided me with a solid foundation in email marketing best practices.
Conversions
0
Profit
0
Opens
1,366
Campaigns
2