Digital Marketer
CANADA
Marie Schieman
I’m a creative and community-minded marketing professional with a passion for digital media, storytelling, and meaningful design. In my current role as Marketing Coordinator at the Central Lions Seniors Association, I lead campaigns that highlight the vibrant lives of older adults through engaging social media, event coordination, and eye-catching visual content.
I have a background in graphic design and motion image from MacEwan University, and I’m currently diving deeper into marketing strategy and working toward my degree in marketing through NAIT. My experience spans freelance work, nonprofits, and even healthcare, so I’ve learned how to adapt, create on the fly, and tell stories that matter.
I thrive in fast-paced, collaborative environments where creativity and purpose come together.
https://sites.google.com/view/marieschiemanportfolio/home
Date of completion
24 Feb 2026
School
Northern Alberta Institute of Technology
Decisions
+198
Profit
35,298
Ranking in course
2 out of 16
Web Performance Overview
In my recent simulation, I successfully generated a profit of $35,298 through my website, achieving 551 conversions and 902 leads. My focus on SEO optimization resulted in a high organic traffic rate, peaking at 94.86% in Round 2. This demonstrates my ability to enhance visibility and user engagement effectively. I managed to create a user-friendly website that not only attracted visitors but also converted them into leads, showcasing my skills in improving conversion rates through strategic content and design adjustments.
I implemented various strategies to track and analyze web performance metrics, which allowed me to make informed decisions for continuous improvement. My efforts in managing website content dynamically contributed to a structured layout that facilitated easy navigation. The results reflect my commitment to building a robust online presence, emphasizing the importance of user experience and design in driving engagement and conversions.
Total Traffic (%)
Conversions
551
Profit
35,298
Pages
8
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Email Marketing Performance
In my email marketing efforts, I achieved a total of 441 opens, demonstrating my ability to craft engaging subject lines and content. Although I did not generate profit or conversions from email campaigns, the open rate reflects my understanding of audience targeting and segmentation. This experience has reinforced the importance of integrating email marketing with other digital channels to maximize impact.
I implemented an email campaign that allowed me to practice A/B testing for optimization. This simulation has equipped me with the skills to measure campaign performance effectively, focusing on engagement metrics. I am committed to enhancing my email marketing strategies to turn interactions into sales and foster customer retention.
Conversions
0
Profit
0
Opens
441
Campaigns
1