Digital Marketer

ROMANIA

Denisa Stemate

Digital marketing enthusiast interested in SEO, paid advertising and e-commerce. I enjoy creating campaigns, optimizing websites and learning how data drives better marketing decisions.

Date of completion

18 Mar 2026

Decisions

+112

Profit

-622

Ranking in course

37 out of 37

Web Simulation

Website Performance Overview

In my recent simulation, I focused on building and optimizing a user-friendly website, achieving a total of 6 leads with no profit generated. My efforts in SEO optimization resulted in an organic traffic increase, with Round 1 showing a 2.58% and Round 2 a 4.30% organic rate. I successfully managed website content and tracked performance metrics, although the conversion rates need improvement to turn visitors into customers.

Key strengths identified include effective use of keywords and a structured layout that enhances user experience. Despite the lack of profit, my focus on improving conversion rates through design adjustments is evident. I am committed to further refining my strategies to enhance engagement and drive more leads, ensuring that my website becomes a valuable asset in future campaigns.

Total Traffic (%)

Conversions

0

Profit

0

Pages

1

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SEA Simulation

Ad Campaign Performance Analysis

During the simulation, I launched an ad campaign that generated 57 conversions, although it resulted in a loss of $622 in profit. My focus was on conducting keyword research and optimizing PPC ads, with a CTR of 4.10%. The ads were designed to be engaging, and I utilized A/B testing to refine their performance, although the overall ROI was not as expected.

Despite the challenges, I demonstrated strong budget efficiency by managing CPC bidding strategies effectively. The experience has highlighted the importance of ad relevance and quality score, and I am eager to apply these insights to future campaigns to improve CTR and conversion rates, ultimately driving better results.

Conversions

57

Profit

-622

CTR

4.10%

Campaigns

1

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Email Simulation

Email Campaign Engagement Insights

In my email marketing simulation, I crafted compelling content that resulted in 889 opens, although no conversions were recorded. My focus was on segmenting audience groups for targeted campaigns and implementing A/B testing to optimize engagement. The high open rate indicates that my subject lines and content resonated well with the audience.

Key strengths include effective audience targeting and the potential for conversion and retention impact. While the lack of conversions is a concern, the insights gained from this experience will guide my future email strategies, ensuring that I can turn interactions into meaningful engagement and sales.

Conversions

0

Profit

0

Opens

889

Campaigns

1

Ilinca Ciubotaru

Ilinca Ciubotaru

Student

100%

Rating Summary

Denisa îs a great teammate. Such a pleasure to work with her. She is very cautios when it comes to the budget and how it is being spent. Her decisions have made this team go further in this business.

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