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Digital Marketer
LITHUANIA
Lamiae Elgouadi
I am a motivated International Business student with strong interest in digital marketing and brand strategy. I enjoy analysing companies like Sony and Apple and developing creative marketing ideas based on market research and customer needs.
Date of completion
12 Mar 2026
School
Kauno kolegija Higher Education Institution
Decisions
+98
Profit
45,513
Ranking in course
3 out of 17
Website Performance and Optimization
In my recent digital marketing simulation, I successfully generated a profit of $42,665 through my website, achieving 598 conversions and 1,028 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I implemented various strategies to improve conversion rates, resulting in a total of 671 conversions across all channels.
Throughout the simulation, I tracked key performance metrics, including organic traffic, which peaked at 95.01% in Round 1. By dynamically managing website content and analyzing user behavior, I was able to make informed adjustments that significantly improved user experience and engagement. This experience has equipped me with the skills to build and optimize effective digital platforms.
Total Traffic (%)
Conversions
598
Profit
42,665
Pages
7
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PPC Advertising Strategy and Execution
During the simulation, I managed a successful SEA campaign that yielded a profit of $2,538 with a conversion rate of 73 from 1,000 clicks, achieving a CTR of 4.00%. My approach involved conducting thorough keyword research and creating compelling ad copy that resonated with the target audience. I also utilized A/B testing to refine ad performance and maximize ROI.
I developed three distinct ads, focusing on high-quality scores and relevance, which contributed to the overall success of the campaign. By effectively managing CPC bidding strategies, I ensured budget efficiency while driving significant traffic to the website. This experience has honed my skills in PPC advertising and campaign optimization.
Conversions
73
Profit
2,538
CTR
4.00%
Campaigns
2
Your Weekly Newsletter
sony tablet
Best Price / Value Ratio
Brand: sony
330€
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apple tablet
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Brand: apple
350€
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sony tablet
Best Price / Value Ratio
Brand: sony
330€
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New
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Your Weekly Newsletter
apple tablet
Best Price / Value Ratio
Brand: apple
350€
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New
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Brand: sony
330€
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Email Marketing Campaign Development
In my simulation, I executed multiple email campaigns that resulted in 1,100 opens, demonstrating my ability to craft engaging subject lines and content. Although the profit from email marketing was $0, the focus on audience segmentation and targeted messaging laid the groundwork for future success. I implemented A/B testing to optimize email performance and improve engagement rates.
By integrating email marketing with other digital channels, I aimed to enhance overall campaign effectiveness. This experience has provided me with valuable insights into audience targeting and the importance of compelling content in driving conversions and retention.
Conversions
0
Profit
0
Opens
1,100
Campaigns
6
Affiliate Marketing Management
- Throughout the simulation, I explored affiliate marketing strategies, resulting in a profit of -$1,180 with 14 conversions. My focus was on recruiting and managing affiliate partners, setting up commission structures, and optimizing promotional strategies. Although the initial results were not profitable, the experience taught me the importance of tracking affiliate performance and ROI.
- I learned to integrate affiliate marketing efforts with broader digital strategies, aiming to enhance overall sales and revenue generation. This experience has equipped me with the skills to effectively manage affiliate relationships and optimize their contributions to business growth.
Net Result
Conversions
14
Profit
-1,180
Campaigns
1
Social Media Marketing Engagement
In my social media marketing simulation, I achieved a profit of $1,490 with 37 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics and implemented strategies to optimize posting schedules, which contributed to increased brand awareness and audience interaction.
The simulation allowed me to explore content virality and engagement, leading to successful social campaigns. By analyzing performance data, I was able to refine my approach and maximize the impact of social media efforts. This experience has strengthened my ability to create shareable content and drive meaningful interactions.
Conversion Rate (%) / Gross Profit
Conversions
37
Profit
1,490
Campaigns
1
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Lamiae Elgouadi
2026-02-27 23:46:57
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5 Likes
3 Comments
Lamiae Elgouadi
2026-03-03 18:04:44
For premium design and quality, Sony is the best choice!
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