Digital Marketer
PORTUGAL
Bernardo Lima
O meu nome é Bernardo Lima e sou estudante de Marketing no Instituto Politécnico de Setúbal. Apaixonado pelo empreededorismo e pela área que estudo, procuro ativamento oportunidades que possam desenvolver as minhas capacidades e levar-me a compreender melhor, através da prática, como funciona o mundo do empreededorismo.
Date of completion
20 Nov 2025
School
ESCE-IPS
Decisions
+245
Profit
$91,053
Ranking in course
3 out of 9
Web Development and Optimization Success
In my recent digital marketing simulation, I successfully generated a profit of $91,975 through my website, achieving 1,344 conversions and 2,651 leads. My focus on SEO optimization and user-friendly design allowed me to maintain a high organic traffic rate, with 86.73% in Round 1 and 89.85% in Round 5. This consistent performance demonstrates my ability to enhance website visibility and user engagement effectively.
I implemented strategic adjustments to improve conversion rates, resulting in a total of 1,354 conversions across all rounds. My efforts in tracking and analyzing web performance metrics have equipped me with the skills to optimize content dynamically, ensuring a structured and engaging user experience. This experience has solidified my expertise in web development and digital marketing strategies.
Total Traffic (%)
Conversions
1,344
Profit
$91,975
Pages
14
keyword 1, keyword 2
Apple Tablet Ipad Flash Sale
https://neurotech.com/us/apple-tablet
Discover the new Apple Tablet iPad — power, lightness and performance for your everyday.
By NeuroTech
Sponsored
keyword 1, keyword 2
Samsung I Tablet Flash Sale
https://neurotech.com/us/samsung-tablet
Performance, elegance, and autonomy — the perfect tablet for your everyday life.
By NeuroTech
Sponsored
PPC Advertising Campaign Management
During my simulation, I managed a PPC advertising campaign that yielded a profit of -$172, with 10 conversions and a CTR of 3.80%. Although the profit was negative, I gained valuable insights into keyword research and ad optimization strategies. My focus on creating engaging ad copy and managing CPC bidding strategies has prepared me for real-world advertising challenges.
I utilized A/B testing to refine ad performance, learning the importance of ad relevance and quality score. This experience has enhanced my ability to allocate budgets efficiently across campaigns, ensuring that I can attract clicks and drive conversions effectively. I am now equipped with the skills necessary to improve ROI in future advertising endeavors.
Conversions
10
Profit
-$172
CTR
3.80%
Campaigns
2