Digital Marketer

UNITED KINGDOM

Profile updated on 30 Jul 2026

Kelly Palma Salvatierra

Passionate about development in AI and Digital Marketing and strategy to develop myself and my career. If you are a colleague of mine, please do not hesitate to contact me for support.

Date of completion

30 Mar 2026

Round Completed

4 rounds

School logo

Decisions

+131

Profit

$6,082

Ranking in course

4 out of 22

Web Simulation

Web Development and Optimization Success

In my recent simulation, I achieved a profit of $6,135 from web activities, with a total of 92 conversions and 353 leads generated. My focus on SEO optimization and user experience led to a high organic traffic percentage, peaking at 88.45% in Round 1. I successfully implemented strategies to enhance website content and design, which contributed to improved conversion rates across all rounds.

I prioritized tracking and analyzing web performance metrics, which allowed me to make data-driven decisions. My ability to dynamically manage website content and optimize for user engagement was evident as I maintained a steady flow of traffic and conversions. This experience has equipped me with the skills to build and optimize structured, user-friendly websites that drive results.

Total Traffic (%)

Round 1 Round 2 Round 3 Organic Direct Referral Sea Email Social Affiliate

Conversions

92

Profit

$6,135

Pages

4

keyword 1, keyword 2

Sponsored

Orange

Orange

https://orange.com/uk/apple-tablet

Awarnes tablet ipad apple

tablet ipad apple Innovation: Sleek, Powerful, Intuitive. Beyond just a Tablet.

SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a PPC ad campaign that generated a profit of -$53, with 8 conversions and a click-through rate (CTR) of 4.60%. Although the profit was negative, I gained valuable insights into conducting keyword research and optimizing ad copy for better engagement. My focus on A/B testing and performance tracking will enhance future campaigns.

I learned the importance of budget efficiency and ad relevance, which are crucial for maximizing ROI. By analyzing the performance metrics, I can refine my strategies to improve CTR and conversion rates. This experience has strengthened my ability to create and manage effective ad campaigns that attract clicks and drive conversions.

Conversions

8

Profit

-$53

CTR

4.60%

Campaigns

1

Apple Tablet collections. Mega Sale — up to 60% off! be part of our premium benefits

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

345£

Buy Now

New

placeholder image

Discover our latest tablet PCs with exclusive deals and fast delivery. Shop the best brands at unbeatable prices today.

Call To Action

Thank you for being a valued subscriber

Orange, Postcode: SW1A 1AA

High Street num. 42

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Email Simulation

Email Marketing Campaign Execution

In my email marketing simulation, I focused on crafting compelling content, resulting in 480 opens but no conversions. This experience highlighted the importance of audience segmentation and targeted messaging. I learned to implement A/B testing to optimize subject lines and body content for better engagement.

While the lack of conversions indicates room for improvement, the high open rate demonstrates the effectiveness of my email strategies. I am now equipped to integrate email marketing with other digital channels, ensuring a cohesive approach that drives conversions and enhances customer retention.

Conversions

0

Profit

$0

Opens

480

Campaigns

1

Community Simulation

Community Management and Engagement

During the simulation, I focused on fostering an active online community, although I did not add any members or generate engagement. This experience taught me the importance of managing discussions effectively and implementing gamification strategies to encourage participation.

I learned to track community growth and interaction metrics, which are essential for building a loyal member base. Although the results were not as expected, I am now equipped to leverage community insights for brand growth and turn community members into advocates.

Members Added / Engagement Raised

Round 1 Round 2 Round 3 Members Added Engagement Raised

Engagement Raised

5.23%

Members Added

0

Communities Managed

3

Kelly Palma Salvatierra

Kelly Palma Salvatierra

2026-03-31 00:16:59

Highlighting the products environmental and ethical benefits, particularly its contribution to sustainability and alignment with ESG principles.

#Orange

#purotab

Kelly Palma Salvatierra community post

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4 Comments

Kelly Palma Salvatierra

Kelly Palma Salvatierra

2026-04-01 11:18:03

Did you know you can connect popular gaming controllers to your Ipad Pro, game better with our support and beat the competition with our tips, troubleshooting and more recommendations. Click the link below!

#apple

#Orange

Kelly Palma Salvatierra community post

1 Likes

1 Comments

Kelly Palma Salvatierra

Kelly Palma Salvatierra

2026-04-02 11:55:01

Still carrying a laptop, notebook, and charger? Take notes. Edit. Sketch. Present. All on one device. All day battery. iPad replaces the bulk. Buy today and get great help from our active communities.

#Orange

#apple

Kelly Palma Salvatierra community post

1 Likes

1 Comments

Kelly Palma Salvatierra

Kelly Palma Salvatierra

2026-04-02 12:09:03

Join our community and amplify diverse perspectives on environmental, social, and governance issues. By participating you’ll: Connect with experts and everyday voices driving real change Share and learn practical solutions for sustainability and equity Influence conversations that shape policies and corporate practices Support our mission — engage, learn, and help build a stronger, more inclusive movement. Look at our diverse testimonals below

#apple

#Orange

Kelly Palma Salvatierra community post

5 Likes

2 Comments

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