Digital Marketer

ROMANIA

Lilian Rose

Digital marketing enthusiast fascinated by the intersection of analytics and creativity. I spend hours studying consumer behavior, A/B testing landing pages, and exploring how brands build authentic communities online.

Date of completion

17 Jul 2026

Decisions

+57

Profit

-$121

Ranking in course

3 out of 3

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a total profit of $542 from web activities, with 22 conversions and 31 leads generated. My efforts in implementing SEO best practices significantly improved visibility, as evidenced by the organic traffic contributing 11.37% in Round 1 and 17.65% in Round 2. This experience honed my skills in tracking and analyzing web performance metrics to enhance user experience and conversion rates.

I prioritized user experience and design, ensuring quality layout and ease of navigation. My strategic adjustments led to a notable increase in conversion rates, demonstrating my ability to turn visitors into leads. The insights gained from this simulation will be invaluable in my future digital marketing endeavors, as I continue to refine my skills in web optimization and performance analysis.

Total Traffic (%)

Round 1 Round 2 Organic Direct Referral Sea Email Social Affiliate

Conversions

22

Profit

$542

Pages

10

SMM Simulation

Social Media Marketing Engagement Strategies

In my social media marketing simulation, I focused on creating and managing engaging content across various platforms. Despite a slight profit loss of $25, I achieved 18 conversions, demonstrating my ability to utilize paid social ads effectively. My efforts in tracking engagement metrics allowed me to understand audience interactions and optimize posting schedules for maximum reach.

I prioritized content virality and engagement, creating shareable and interactive posts that expanded brand awareness. This simulation has equipped me with the skills to develop successful social media strategies that foster audience interaction and drive conversions.

Conversion Rate (%) / Gross Profit

Round 1 Round 2 Conversion Rate Gross Profit

Conversions

18

Profit

-$25

Campaigns

3

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LR

Lilian Rose

2026-07-08 10:43:16

Test post!

#Handcrafted

Lilian Rose social post

0 Likes

0 Comments

LR

Lilian Rose

2026-07-17 11:13:56

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#Handcrafted

Lilian Rose social post

1 Likes

1 Comments

Affiliate Simulation

Affiliate Marketing Management and Optimization

  • In my affiliate marketing simulation, I focused on recruiting and managing affiliate partners, despite facing a profit loss of $638. I successfully generated 65 conversions through affiliate campaigns, which highlighted my ability to set up commission structures and incentives that motivate partners. This experience taught me the importance of tracking affiliate performance and optimizing promotional strategies.
  • I learned how to integrate affiliate marketing with other digital efforts, ensuring a cohesive approach to driving sales. The insights gained from this simulation will be instrumental in my future endeavors, as I continue to develop my skills in affiliate engagement and performance analysis.

Net Result

Round 1 Round 2 Net Result

Conversions

65

Profit

-$638

Campaigns

3

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