Digital Marketer

INDIA

Prerna Kraunch

Hi, I'm Prerna Kraunch, a digital marketing learner and content creator passionate about AI, social media marketing, and personal branding. I'm continuously developing my skills through hands-on digital marketing simulations and practical learning experiences.

Date of completion

03 Jul 2026

School

OCP Academy

Decisions

+76

Profit

$1,393

Ranking in course

8 out of 9

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $1,350 through my website, achieving 23 conversions and 82 leads. My focus on SEO best practices and user-friendly design significantly improved the site's visibility and engagement. By analyzing web performance metrics, I was able to make informed adjustments that enhanced the overall user experience, leading to a notable conversion rate.

I implemented dynamic content management strategies, ensuring that the website remained relevant and engaging for visitors. My efforts in optimizing the website structure and layout contributed to a seamless navigation experience, which is crucial for retaining users. This project has equipped me with valuable skills in web optimization and conversion rate improvement, making me a strong candidate for digital marketing roles.

Total Traffic (%)

Conversions

Profit

$1,350

Pages

keyword 1, keyword 2

Navy Blue

https://navy-blue.com/us/home

by premium tablets online

Get 20% off on top Samsung & HP tablets. High-speed performance. Buy now & save big!

keyword 1, keyword 2

Navy Blue

https://navy-blue.com/us/hp-tablet

Buy HP Tablets-Shop Now

Shop HP tablet at Navy Blue. Affordable prices, secure checkout. Buy

keyword 1, keyword 2

Navy Blue

https://navy-blue.com/us/samsung-tablet

Samsung Tablets – Best Deals

Shop Samsung tablets with great prices. Fast shipping and trusted quality. Buy now.

keyword 1, keyword 2

Navy Blue

https://navy-blue.com/us/home

Samsung tablet sale Flash Sale

Shop Samsung tablets at great prices. Fast delivery and amazing offers available.

keyword 1, keyword 2

Navy Blue

https://navy-blue.com/us/home

\"Shop Powerful Samsung Tablet

Experience ultimate performance with a sleek Samsung tablet. Elevate your productivity

SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed a series of PPC ad campaigns that generated a profit of $56 with a conversion rate of 13. My strategic approach included conducting thorough keyword research and crafting engaging ad copy, which resulted in a click-through rate (CTR) of 4.70%. This experience has honed my skills in budget allocation and CPC bidding strategies, ensuring maximum ROI for ad spend.

I utilized A/B testing to refine ad performance, allowing me to identify the most effective messaging and visuals. By tracking key performance metrics, I was able to make data-driven decisions that enhanced the relevance and quality of my ads. This hands-on experience in PPC management has prepared me to drive successful advertising campaigns in a professional setting.

Conversions

Profit

$56

CTR

4.70%

Campaigns

Your Weekly Newsletter

samsung tablet

Best Price / Value Ratio

Brand: samsung

300₹

Buy Now

Sale

Discover our latest arrivals with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.

Call To Action

Your Weekly Newsletter

samsung tablet

Best Price / Value Ratio

Brand: samsung

300₹

Buy Now

Sale

Discover our latest arrivals with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.

Call (https://navy-blue.com/us/home)To Action

Email Simulation

Email Marketing Strategy and Engagement

In my digital marketing simulation, I focused on email marketing, achieving 436 opens despite no direct conversions. This experience allowed me to craft compelling subject lines and body content, enhancing audience engagement. I learned the importance of audience segmentation and targeted messaging to improve open rates and drive conversions in future campaigns.

I implemented A/B testing strategies to optimize email performance, gaining insights into what resonates with different audience segments. Although I did not achieve conversions in this simulation, the knowledge gained in measuring email campaign effectiveness will be invaluable in my future marketing endeavors. I am now equipped to integrate email marketing with other digital channels for a cohesive strategy.

Conversions

Profit

Opens

436

Campaigns

Affiliate Simulation

Affiliate Marketing Management and Performance Tracking

Throughout the simulation, I explored affiliate marketing strategies, resulting in a profit of -$808 with 8 conversions. This experience taught me the intricacies of recruiting and managing affiliate partners, as well as setting up effective commission structures. I learned the importance of tracking affiliate performance to optimize promotional strategies and maximize ROI.
Despite the initial challenges, I gained valuable insights into the dynamics of affiliate marketing and the need for continuous performance analysis. This experience has equipped me with the skills to effectively engage affiliates and drive sales through collaborative efforts. I am now prepared to leverage affiliate marketing as a powerful tool in future digital marketing campaigns.

Net Result

Conversions

Profit

-$808

Campaigns

Gaurav Kant Pandey

Student

100%

Rating Summary

I had the opportunity to work with Prerna Kraunch during the Simbound simulation, and I was highly impressed by her professionalism, strategic thinking, and dedication. She consistently demonstrated strong analytical skills, effective decision-making, and excellent teamwork throughout the simulation.

Prerna Kraunch

Hi, I'm Prerna Kraunch, a digital marketing learner and content creator passionate about AI, social media marketing, and personal branding. I'm continuously developing my skills through hands-on digital marketing simulations and practical learning experiences.

03 Jul 2026

OCP Academy

Decisions

+76

Profit

$1,393

Ranking in course

8 out of 9