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Digital Marketer
TUNISIA
Rihab Ben Fradj
I am a growth-minded digital market-seeker, focused on making ads that work and win. I have spent my time in this match-up sharpening my skills in finding the right search-words and building strong ad-sets for new tools like tablets. My goal is to balance the gold-spend with heart-stirring words that speak to the folk we want to reach.
Date of completion
14 Apr 2026
Decisions
+53
Profit
-$1,340
Ranking in course
34 out of 36
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The Blue Store
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Shop Samsung at Blue Store
Explore the latest Samsung collection at Blue Store. High quality and best prices online.
Sponsored
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New Samsung Tablets
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Experience stunning visuals and vibrant colors with the latest Samsung technology.
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Huge Savings on Top Tech (30/3
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Shop our latest collection of premium products at unbeatable prices. Limited stock.
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High-Performance HP Tablets
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Experience lightning-fast speeds and stunning visuals. Perfect for work or play.
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Advanced Purotab Tablet
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High-definition display and lightning-fast processing power for all your digital needs.
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Smart Lenovo Tablet Deals
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Sleek design meets high-performance. The perfect tablet for multi-tasking on the go
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Ad Campaign Analysis
During the simulation, I managed three ad campaigns that generated a profit loss of $1,400 but resulted in 22 conversions. My focus was on conducting keyword research and optimizing PPC ads to enhance engagement. The click-through rate (CTR) of 3.40% indicates potential for improvement in ad relevance and quality score.
I learned the importance of budget efficiency and the need to adjust CPC bidding strategies for better ROI. This experience has strengthened my ability to track ad performance metrics and utilize A/B testing to optimize future campaigns, ensuring that I can attract clicks and drive conversions effectively.
Conversions
22
Profit
-$1,400
CTR
3.40%
Campaigns
3
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Email Marketing Campaign Insights
In my email marketing simulation, I successfully crafted a campaign that generated a profit of $60 from a single conversion. With an impressive open rate of 1008, I focused on creating compelling subject lines and body content to engage the audience. This experience highlighted the effectiveness of targeted email campaigns in driving conversions.
I also implemented A/B testing to optimize the email content, which proved essential in measuring campaign performance. My ability to segment audience groups and integrate email marketing with other digital channels has been enhanced, positioning me to achieve higher engagement and retention rates in future campaigns.
Conversions
1
Profit
$60
Opens
1,008
Campaigns
1