Digital Marketing - a background of the industry

Digital marketing is one of the most widespread and powerful ways to generate awareness, interest and sales for a company and its products or services. No wonder this creates an ever-evolving and constant need for new professionals to enter and work in the field.

Online marketing has become a key component of most companies' marketing strategy, primarily because of the widespread use of digital technologies, but also because it can deliver outstanding results at low cost and in a short period of time.

The stage for the emergence of digital marketing has been set since the launch of the World Wide Web in 1989. The proliferation of business websites (or directories as they were then called) to modern apps and advances in AI and email technology, combined with the proliferation of wildly popular (and addictive!) social communities, have created an unprecedented demand for digital marketing professionals around the world.

There are seven main types of digital marketing: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing, content marketing, and affiliate marketing. A company may use one, several, or all of these methods to connect and engage with its audience and customers online. Most digital marketing specialists will focus on mastering one digital marketing practice or platform and then move on to using others to create integrated, end-to-end campaigns and experiences for their audiences.

If you are considering an internship in the rapidly evolving field of digital marketing, know that it is a great career choice and one that will provide you with ample opportunities to develop your future career or start a new business. It is only your willingness to learn, adapt and cultivate new relationships that will unlock your career prospects.

An internship - the key to kick-starting your digital marketing career

Completing an internship with your chosen company is probably one of the best ways to get started in the exciting world of digital marketing. There are many ways to do this, and at Marketing Squads we believe that good preparation is key to getting the most out of your internship.

Here is the full package of services, tools and benefits that Marketing Squads currently offers to make your internship a successful placement:

• Our company has experience hosting interns from all over the world. So we know how to design a good internship program
• We use modern educational technologies such as digital marketing simulations - our parent company is a pioneer in this field, having launched the first digital marketing simulation called Simbound.
• We believe in pairing interns with mentors or apprenticeship coordinators who can share their time and expertise to ensure a smooth transition from learning to working.
• We provide fast and high quality support services through a dedicated internship placement officer.
• We keep abreast of the latest trends, technologies and practices that will help to differentiate our interns and ensure that by working with us and our partner companies, they will have an edge in a competitive candidate market.
• We have strong relationships with some of the world's best universities and academics in the field of digital marketing education, and we are constantly sharing best practices and producing new research and educational products together.
• We strive to offer paid internships to all students who sign up with Marketing Squads. While this is not considered a salary, it does cover the cost of certain services, subscriptions, certifications, and other similar resources to help you further your career.

Since this is the first post on our blog, please check back as we will be adding more resources, success stories, and other tips and tricks to help you secure your dream internship and kick start your career in the best possible way.

Get early access and post your profile on Marketing Squads by signing up for the Simbound simulation today and showcase your skills to potential employers and internship recruiters.

Further reading:

What Is Digital Marketing? Types, Strategies & Best Practices

Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. As the name implies, digital marketing is conducted via digital avenues, including social media, websites, search engines, email and text messaging. For optimal