H.Pasa Ardiç

Website Performance, SEO and Conversion Optimization

I built and managed a structured website, creating 25 pages and making content updates across the simulation. The website generated 3,342 conversions, including 2,990 leads, and recorded a profit of 77,909. These results gave me practical experience in website content management and tracking performance against conversion and lead-generation goals.

Across three rounds, organic traffic accounted for 94.33%, 93.19% and 94.98% of traffic, while referral traffic contributed 3.40%, 5.00% and 3.16%, respectively. The results highlight organic search as the dominant acquisition source and gave me experience interpreting channel mix to inform SEO and website optimization.