Digital Marketer
UNITED KINGDOM
Profile updated on 19 Oct 2026
Gursheen kaur Sahni
I’m a Queen Mary University of London student developing my skills in digital marketing, with hands-on experience creating social media content and supporting campaigns for Paola’s Body Barre. My work includes reels, newsletters and community event promotion. Through a retail simulation, I’m also building experience in website design, SEO and paid social advertising. I’m interested in how creative storytelling and performance data can work together to connect brands with their audiences.
Date of completion
15 Oct 2026
Round Completed
3 rounds
School
Queen Mary University of London
Decisions
+198
Profit
$32,560
Ranking in course
1 out of 39
Website Optimization, SEO and Conversion Performance
I developed and updated website content, creating a new page and editing an existing page as part of my work on site structure and user experience. Across the simulation, my website generated 855 leads and 522 conversions, with reported web profit of 32,305.
Organic search accounted for 82.43% of web traffic in Round 1 and 83.25% in Round 2. Referral traffic shifted from 15.68% to 8.20%, while social traffic rose from 0.00% to 6.90%. These results gave me experience reviewing channel mix and website performance while working toward stronger visibility and conversion outcomes.
Total Traffic (%)
Conversions
522
Profit
$32,305
Pages
10
Social Media Campaign Management and Results
I set up and updated a social campaign, created a social post, and boosted a post through the social network. My reported social results were 21 conversions and 255 profit.
The Round 2 social chart reported gross profit of 1,365.00 and a 2.82% conversion rate, compared with 0.00 for both metrics in Round 1. I also tested campaign and post changes, including deleting a campaign and post, gaining practical experience managing social activity and reviewing its performance.
Conversion Rate (%) / Gross Profit
Conversions
21
Profit
$255
Campaigns
3
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Gursheen kaur Sahni
2026-10-14 13:26:55
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Gursheen kaur Sahni
2026-10-14 14:25:38
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