Digital Marketer
UNITED KINGDOM
Profile updated on 22 Oct 2026
Sai Avanthika Manyam
Digital marketing and communications professional with an interest in brand strategy, integrated campaigns, and data-driven marketing. Experienced in digital marketing projects spanning website development, content strategy, and campaign planning, with a focus on audience engagement and brand positioning.
Skilled in combining creative storytelling with strategic thinking, with a growing focus on paid media, campaign optimisation, and performance analytics. Particularly interested in consumer behaviour, digital brand strategy, and translating audience insights into effective marketing strategies and measurable results.
Date of completion
22 Oct 2026
Round Completed
4 rounds
School
Queen Mary University of London
Decisions
+115
Profit
$37,158
Ranking in course
2 out of 39
Website Optimization and Organic Performance
I built and updated a structured website, creating and editing pages to support usability and content improvements. Across four rounds, organic traffic accounted for 89.84% of visits in Round 1 and 32.35% in Round 4, while social traffic grew to 60.26% in Round 4. These channel-share shifts helped me assess how the site’s traffic mix changed over time.
My web results recorded 626 leads and $25,360 in profit. I used round-by-round channel data to review traffic sources and identify opportunities to refine content and conversion paths. The simulation strengthened my experience in website content management, performance analysis, and evaluating how organic, referral, affiliate, and social channels contribute to results.
Total Traffic (%)
Conversions
426
Profit
$25,360
Pages
6
Affiliate Campaign Management and ROI
- I created affiliate campaigns during the simulation and monitored their contribution across rounds. Affiliate traffic represented 17.55% of the web traffic mix in Round 3 and 2.40% in Round 4. Overall, the channel recorded 23 conversions and a profit of -$217.
- I created three affiliate campaigns and later deleted one, giving me experience managing campaign activity and reviewing results. The negative profit highlights an opportunity to reassess partner performance, commission structures, and promotional strategy to improve affiliate ROI.
Net Result
Conversions
23
Profit
-$217
Campaigns
3
Social Media Campaigns and Revenue Performance
I set up and updated a social campaign, created a post, updated a social ad, and boosted a post. Social traffic increased to 60.26% of the web traffic mix in Round 4. Social media results totaled $12,015 in profit and 253 conversions.
Social campaign gross profit was $6,050 in Round 2, $1,980 in Round 3, and $5,885 in Round 4; reported conversion rates were 5.04%, 4.19%, and 4.26%, respectively. I used these round-level metrics to evaluate campaign performance and practice managing social content and paid promotion.
Conversion Rate (%) / Gross Profit
Conversions
253
Profit
$12,015
Campaigns
1
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Study All Day: Samsung Tablet, Only £295
Samsung's vivid, all-day screen makes notes, calls and streaming easy. Only £295
Shop Samsung, Study All Day
Sai Avanthika Manyam
2026-10-12 14:10:38
📚 Make your study sessions work smarter. From digital notes to research and revision, the right tablet can help bring your university essentials together. 💻✨ What matters most in a study tablet: portability, performance or screen size? Discover tablet options at TechHub. #TechHub #StudentLife #StudyEssentials #Tablets
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1 Likes
2 Comments
Sai Avanthika Manyam
2026-10-12 15:49:04
💻 One tablet. More ways to get things done. From organising your university notes to managing work tasks and enjoying your favourite entertainment, discover Samsung tablet options for your everyday routine. ✨ Ready to find your fit? Explore Samsung tablets at TechHub. #TechHub #SamsungTablet #StudentTech #EverydayTech #TabletShopping
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3 Likes
3 Comments
Sai Avanthika Manyam
2026-10-22 12:49:15
🎓 Student Tech Deal: Samsung Galaxy Tab S10 FE for £295 Make your student budget go further with a Samsung tablet for studying, streaming and everyday tasks. Its vivid display makes reading notes and watching lectures more enjoyable, while its lightweight design makes it easy to use at home or on the go. Looking for your next study companion? Explore the Samsung tablet at TechHub. 🎯 Student offer: Check out our latest student deals and find a tablet that fits your needs. 🛍️ Shop the Samsung Galaxy Tab S10 FE at TechHub now. #StudentDiscount #StudentDeals #StudentLife #AffordableTech
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12 Likes
4 Comments
Sai Avanthika Manyam
2026-10-22 12:57:33
Apple iPad Air 2— Student Tech Offer Make your university days easier with an Apple iPad from TechHub. Read lecture materials, organise your notes and keep up with coursework, all on one device. 🎓 Student offer: Eligible students can explore our Apple iPad Air offers staring at £345 Ready to upgrade your study setup? Shop Apple iPad Air 2 at TechHub today. #TechHub #AppleiPad #StudentTech #UniversityEssentials #iPadDeals
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#TechHub
5 Likes
2 Comments