yijie yang
Student
100%
Digital Marketer
FRANCE
Profile updated on 19 Oct 2026
Aya KHORIS
Digital Marketing Strategist specializing in e-commerce optimization, web content design, and cross-market campaign execution for top tech brands like Samsung, Apple, and Sony across UK and US markets. Proven track record in structuring high-converting landing pages, SEO optimization, and driving multi-channel growth.
Date of completion
18 Oct 2026
Round Completed
7 rounds
School
emlyon business school
Decisions
+298
Profit
$59,180
Ranking in course
16 out of 42
Website Optimization, SEO and Conversion Performance
I managed and optimized website content across six simulation rounds, recording 922 total conversions, 512 leads and 59,180 in web profit. My work included editing an existing page and creating a new one, while focusing on site structure, content quality and conversion-oriented improvements.
Organic search accounted for 95.68%–97.76% of traffic in Rounds 2–6, with referral traffic between 1.06% and 3.77%. I tracked channel performance over time and gained practical experience in SEO visibility, website analytics and content optimization. These results reflect strong web-led performance, with an opportunity to develop additional acquisition channels.
Total Traffic (%)
Conversions
922
Profit
$59,180
Pages
5
Kewa MA
Student
100%
Rating Summary
Amazing team work player