Aya KHORIS
Student
100%
Digital Marketer
FRANCE
Profile updated on 19 Oct 2026
Kewa MA
I'm a Master in Management student at emlyon business school, with professional experience in marketing at SABON, Bel Group, and Pfizer.
Im particularly interested in digital marketing, consumer insights, and brand strategy. Through my internships, I've worked on market research, competitor benchmarking, consumer behavior analysis, and product development across international markets.
During the SimBound simulation, I developed hands-on experience in search engine advertising (SEA), including campaign management, keyword optimization, CPC bidding, A/B testing, and performance analysis. I also worked on improving ad creatives and aligning keywords, ad groups, and landing pages to optimize conversions and ROAS.
I enjoy combining creativity with data-driven thinking to understand consumers and develop effective marketing strategies.
Date of completion
18 Oct 2026
Round Completed
7 rounds
School
emlyon business school
Decisions
+197
Profit
$1,753
Ranking in course
29 out of 42
Website Optimization and Organic Performance
I generated 39 total conversions and $1,753 in web profit, with 61 leads. My recorded website traffic in Rounds 5 and 6 was predominantly organic (74.77% and 76.45%), followed by referral traffic (20.18% and 19.68%) and direct traffic (5.05% and 3.87%).
I edited a web page in Round 1 and created a new page in Round 5, building experience in website content management and iterative optimization. These results highlight my ability to contribute to organic visibility and conversion outcomes; the provided data does not specify individual SEO changes or conversion rates.
Total Traffic (%)
Conversions
39
Profit
$1,753
Pages
4
yijie yang
Student
100%