Interns for companies, a winning bet.

This article highlights the often overlooked yet highly advantageous strategy of integrating interns into an exiting business. It discusses how internships provide benefits in nurturing talent, bring about cost savings, enhances corporate social responsibility, and expands market reach through diverse linguistic skills. Internships serve as a cost-effective means of training potential future employees, allowing for evaluation and skill development tailored to company needs. Financially, engaging interns is advantageous as they cost less than full-time employees, freeing experienced staff for higher-value tasks. Additionally, embracing interns aligns with corporate social responsibility by contributing to youth education and development and fostering diversity within the company. Interns also provide access to new markets and languages crucial for global expansion, enhancing communication and driving customer satisfaction. Overall, integrating interns into the workforce enhances operational efficiency, promotes diversity, and fosters sustainable growth in today's competitive economic landscape.

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Thomas Plouviez

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  • Internships
  • Companies
  • Digital Marketing
Several employees work in an open space, in an office with marketing squads logo and text: Interns for companies

In today's fast-moving professional realm, businesses will constantly seek ways to optimize resources and enhance competitiveness. One often overlooked yet highly beneficial strategy is integrating interns. Internships offer a range of advantages, from nurturing potential talent to yielding substantial cost savings, fortifying corporate social responsibility, and expanding market reach through diverse linguistic skills.


Nowadays, companies are well aware of the opportunities offered by employing interns: in fact, companies that recruit interns benefit from a number of advantages, as various studies have shown. In France, 94% of large companies recruit interns every year (ANEAS). In the United States, companies save an average of 40% on recruitment and training costs by hiring interns who become full-time employees (NACE). What's more, integrating trainees can increase productivity by 10% by delegating routine tasks to trainees, freeing up time for experienced employees (CEDEFOP). In terms of corporate social responsibility (CSR), 76% of companies consider that welcoming interns improves their brand image and contributes positively to their CSR initiatives (IFOP). Cultural and linguistic diversity, often enhanced by international interns, improves financial performance by 35% (McKinsey & Company). Finally, 60% of interns are offered a permanent position after their internship, demonstrating the effectiveness of internships as a trial period for future employees (Stagecoach).

For more details, see the studies by ANESTAPS and the European Centre for the Development of Vocational Training (Cedefop) on the benefits of work placements:


Internships serve as an efficient and cost-effective means of training potential future employees. They provide an extended trial period for evaluating a trainee's aptitude, adaptability, and fit with corporate culture. This initial period spent by an intern with the company is invaluable for developing specific skills tailored to the company's needs, reducing subsequent training time, particularly in technical sectors like digital marketing.

4 people seem to have reached a professional agreement


Engaging interns is financially advantageous, as they typically cost less than full-time employees. This cost-effectiveness, coupled with the delegation of routine tasks to interns, frees the more experienced members of staff to focus on higher value-added activities, enhancing productivity without significant financial investment. Internships also serve as a platform for testing innovative ideas with reduced financial and operational risk.


Embracing interns aligns with corporate social responsibility initiatives by contributing to youth education and development. Internship opportunities complement theoretical learning with practical experience and foster diversity and inclusion within the company. Offering paid internships and collaborating with educational institutions demonstrates commitment to community engagement and social impact, reducing inequalities and fostering social cohesion.


Interns, often possessing diverse backgrounds, provide valuable access to new markets and languages crucial for global expansion. Their linguistic proficiencies facilitate enhanced communication with international stakeholders, while their cultural insights inform product adaptation strategies, driving customer satisfaction and sales. Interns also leverage personal and academic networks to forge connections in new markets, expanding the company's professional network and fostering international collaborations.


In essence, integrating interns into the workforce yields myriad benefits, from talent cultivation to financial optimization and societal impact. Investing in structured internship programs enhances operational efficiency and solidifies the company's stance as a leader in talent development and diversity promotion, fostering sustainable growth in today's competitive economic landscape. This strategic approach enables companies to navigate challenges while nurturing the next generation of professionals.