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Digital Marketer
FRANCE
Raphaël Roux
Étudiant en deuxième année de BUT Techniques de Commercialisation à l'IUT de Béziers, avec une spécialisation en marketing digital, e-commerce et entrepreneuriat. intéressé par la création de sites web, j’ai participé à Simbound Master, une compétition inter-écoles, où j’ai développé des compétences en SEO, SEA, emailing, ESG et gestion de communautés. Ce parcours me permet d’allier stratégie marketing et technique digitale, prêt à relever les défis de l'e-commerce et de l'entrepreneuriat.
Date of completion
06 Apr 2026
Decisions
+166
Profit
133,414
Ranking in course
5 out of 44
Web Development and Optimization Success
In my recent simulation, I achieved a profit of $132,935 from web activities, with a total of 1,906 conversions and 3,209 leads generated. My focus on SEO optimization and user-friendly design significantly improved the website's performance, as evidenced by a total conversion rate of 2018. I successfully implemented strategies to enhance user engagement and streamline navigation, which contributed to a robust online presence.
Throughout the simulation, I monitored key performance metrics across four rounds, demonstrating consistent improvement in organic traffic, which peaked at 97.41% in Round 2. My ability to adapt content and design based on performance analytics allowed me to effectively convert visitors into leads, showcasing my skills in digital marketing and website management.
Total Traffic (%)
Conversions
1,906
Profit
132,935
Pages
6
keyword 1, keyword 2
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PPC Advertising Campaign Management
During the simulation, I managed a PPC ad campaign that generated a profit of $479 with 112 conversions and a click-through rate (CTR) of 4.60%. My approach involved conducting thorough keyword research and crafting engaging ad copy, which contributed to the campaign's success. I utilized A/B testing to refine ad performance and optimize bidding strategies for maximum ROI.
The ad campaign's performance metrics highlighted my ability to create relevant and high-quality ads that resonate with the target audience. By effectively allocating the budget and adjusting strategies based on real-time data, I was able to enhance the overall effectiveness of the campaign, demonstrating my proficiency in digital advertising.
Conversions
112
Profit
479
CTR
4.60%
Campaigns
1
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hp tablet
Best Price / Value Ratio
Brand: hp
280€
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Nouveau
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Your Weekly Newsletter
hp tablet
Best Price / Value Ratio
Brand: hp
280€
Buy Now
Nouveau
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
I'm buying
I'm buying
Email Marketing Campaign Execution
In my email marketing efforts, I focused on crafting compelling subject lines and engaging content, resulting in 690 opens. Although there were no conversions recorded, my strategy emphasized audience segmentation and targeted messaging to maximize engagement. I implemented A/B testing to refine my approach and improve future campaigns.
The simulation allowed me to integrate email marketing with other digital channels, enhancing overall campaign effectiveness. By analyzing performance metrics, I gained insights into audience behavior, which will inform my future strategies to convert email interactions into sales and foster customer retention.
Conversions
0
Profit
0
Opens
690
Campaigns
2