Digital Marketer

UNITED KINGDOM

Kseniia Golikova

Hi, I'm Kseniia Golikova and I stand for authenticity, creativity and endless curiosity!



Having 3 years of industry experience, I combine brand strategy building with the artistic nature of graphic design to ensure maximum cohesion across every touch point in the customer's journey with the brand.



I'm grateful to have worked with individual entrepreneurs as well as multinational corporations to bring their visions to life. Looking forward to sharing ideas and driving innovation with a collective of like-minded people!

Date of completion

18 Mar 2026

School

Leeds University Business School

Leeds University Business School

Decisions

+94

Profit

8,737

Ranking in course

13 out of 34

Web Simulation

Website Performance and Optimization

In my recent simulation, I successfully generated a profit of $7,350 from my website, achieving 78 conversions and 124 leads. This experience allowed me to focus on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. I tracked and analyzed web performance metrics, which led to significant improvements in conversion rates through strategic content and design adjustments.

My key strengths in this simulation included effective SEO optimization, ensuring high-quality layout and ease of navigation, and enhancing user engagement. The ability to convert visitors into leads or customers was a primary focus, and I am proud of the results achieved. This experience has equipped me with the skills necessary to optimize web performance and drive business growth.

Total Traffic (%)

Conversions

78

Profit

7,350

Pages

11

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SEA Simulation

Ad Campaign Management and Optimization

During my ad campaign simulation, I generated a profit of $1,387 with 41 conversions and a click-through rate (CTR) of 4.70%. I focused on conducting thorough keyword research and creating engaging PPC ads, while managing CPC bidding strategies to maximize ROI. Tracking ad performance metrics allowed me to make informed adjustments, ensuring the effectiveness of my campaigns.

My strengths in this area included maintaining high ad relevance and quality scores, as well as efficiently allocating budgets across campaigns. The ability to attract clicks and drive conversions was evident in my results, showcasing my capability to optimize ad performance through A/B testing and strategic planning. This experience has further solidified my expertise in digital advertising.

Conversions

41

Profit

1,387

CTR

4.70%

Campaigns

2

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