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Enhanced screen sensitivity for precision, M-pencil, lightweight. Runs Capcut and Canva.
Digital Marketer
UNITED KINGDOM
Kseniia Golikova
Hi, I'm Kseniia Golikova and I stand for authenticity, creativity and endless curiosity!
Having 3 years of industry experience, I combine brand strategy building with the artistic nature of graphic design to ensure maximum cohesion across every touch point in the customer's journey with the brand. Looking forward to sharing ideas and driving innovation with a collective of like-minded people!
Date of completion
06 Apr 2026
School
Leeds University Business School
Decisions
+110
Profit
47,684
Ranking in course
10 out of 35
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $42,545 through my website, achieving 458 conversions and 771 leads. My focus on SEO best practices and user-friendly design significantly improved the site's visibility and engagement. I effectively tracked web performance metrics, allowing me to make data-driven adjustments that enhanced conversion rates.
I implemented a structured approach to website management, optimizing content dynamically to cater to user needs. My efforts resulted in a diverse traffic mix, with organic traffic accounting for 50.51% in Round 1 and peaking at 79.02% in Round 2. This experience has honed my skills in web optimization, making me adept at turning visitors into leads and customers.
Total Traffic (%)
Conversions
458
Profit
42,545
Pages
11
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PPC Campaign Management and Optimization
During my simulation, I managed a successful PPC campaign that yielded a profit of $4,699 with a conversion rate of 128 conversions. My strategic approach included conducting thorough keyword research and creating engaging ad copy that resonated with the target audience. I also utilized A/B testing to refine ad performance, achieving a click-through rate (CTR) of 4.60%.
I focused on budget efficiency, ensuring optimal allocation across campaigns to maximize ROI. My ability to track performance metrics allowed me to make timely adjustments, enhancing ad relevance and quality scores. This experience has equipped me with the skills necessary to drive effective ad campaigns that attract clicks and convert leads.
Conversions
128
Profit
4,699
CTR
4.60%
Campaigns
2
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Email Marketing Strategy and Engagement
In my digital marketing simulation, I crafted and executed an email campaign that achieved 333 opens, although it did not generate direct profit or conversions. My learning goals included creating compelling subject lines and segmenting audience groups for targeted outreach. I implemented A/B testing to optimize content and measure engagement effectively.
Despite the lack of conversions, my focus on audience targeting and segmentation laid the groundwork for future success. I gained valuable insights into integrating email marketing with other digital channels, enhancing overall campaign effectiveness. This experience has strengthened my ability to create engaging email content that drives interaction and retention.
Conversions
0
Profit
0
Opens
333
Campaigns
1
Social Media Marketing and Engagement Strategies
In my social media marketing simulation, I generated a profit of $440 with 41 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics and implemented strategies to optimize posting schedules for maximum reach.
Despite limited gross profit in earlier rounds, my efforts in Round 3 resulted in a significant gross profit of $2,690 and a conversion rate of 1.25%. This experience has enhanced my ability to create shareable content that drives brand awareness and audience interaction, positioning me as a capable social media marketer.
Conversion Rate (%) / Gross Profit
Conversions
41
Profit
440
Campaigns
3
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Dynabook Portégé 2026 overview
A breakdown of all Dynabook features such as Thunderbolt 4 connectivity and more
Find your perfect tablet today
Kseniia Golikova
2026-04-06 14:25:19
Browsing for your next tablet? Take our 10 question quiz to find out which of our tablets is perfect for you! The quiz offers personalised information on each tablet's features and comparison with other leading brands such as Apple, Huawei and Toshiba. 67% of our customers report higher satisfaction with their end purchase after taking our quiz. Find your match today!
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Kseniia Golikova
2026-04-06 15:20:32
Brand new Ipad Air Pro, from $300! Check out our best selling cheapest Ipad on Tableto, a licensed retailer. 1 year warranty, 3 day delivery as well as a chance to be eligible for 50% student discount! Click here to find out if you are eligible. But hurry, the offer will be closing in 5 days!
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2 Likes
2 Comments
Kseniia Golikova
2026-04-06 15:35:08
Meet a brand new creativity-inspired Huawei MatePad series! From only $320 from Tableto, a licenced retailer. The price includes M-pencil, Ultra-clear PaperMatte Display, 12+ hour battery life and AI-enhanced handwriting to organize lecture notes. 1 year warranty and 3 day delivery. Check it out, but note: only 8 left in stock reported this morning!
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5 Likes
2 Comments
Kseniia Golikova
2026-04-06 15:46:00
Toshiba Tablet Dynabook Portégé , from $200, need we say more? Shop for Toshiba tablet on Tableto, a licenced retailer. 1 year warranty and 3 day delivery. The price includes Intel Core Ultra processors, Thunderbolt 4 connectivity and Smart Card reader. 30% discount available to students and young professionals matching the eligibility criteria. Order now before they're gone!
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3 Likes
1 Comments