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Digital Marketer
UNITED KINGDOM
ANUKSHA PATIL
Marketing and communications professional specialising in digital strategy, social media management, and integrated brand campaigns. Experienced in building end-to-end content ecosystems that blend creative storytelling with performance-driven execution, including paid social, analytics, and audience growth.\n\nSkilled in campaign planning, content creation, copywriting, and cross-functional coordination, with hands-on experience managing brands across sectors such as education, healthcare, and consumer products. Strong focus on translating insights from data into actionable creative strategies that improve engagement and conversion outcomes.\n\nInterests lie in culture-led branding, digital consumer behaviour, photography, and visual storytelling, with a consistent focus on how brands can build meaningful connections in fast-evolving online spaces.
Date of completion
06 May 2026
School
Leeds University Business School
Decisions
+127
Profit
$66,374
Ranking in course
8 out of 43
Website Performance and Optimization
In my recent digital marketing simulation, I successfully generated a profit of $58,605 through my website, achieving 890 conversions and 1,982 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, with organic traffic accounting for 77.44% in Round 1 and peaking at 88.53% in Round 2. I implemented strategic content adjustments that significantly improved conversion rates, demonstrating my ability to turn visitors into leads effectively.
Throughout the simulation, I tracked and analyzed web performance metrics, which enabled me to make informed decisions for continuous improvement. My efforts in managing website content dynamically and optimizing the layout resulted in a user-friendly experience, contributing to a total of 958 conversions. This experience has equipped me with the skills to build and optimize structured websites that drive engagement and conversions.
Total Traffic (%)
Conversions
890
Profit
$58,605
Pages
7
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PPC Advertising Strategy and Execution
During the simulation, I managed a successful PPC advertising campaign that generated a profit of $29 with 68 conversions and a click-through rate (CTR) of 4.80%. My approach involved conducting thorough keyword research and creating engaging ad copy that resonated with the target audience. I also adjusted CPC bidding strategies to maximize ROI, demonstrating my ability to manage and optimize ad performance effectively.
I utilized A/B testing to refine ad performance, ensuring that my campaigns were both relevant and impactful. The ads I created, such as 'Shop iPad Tablets – Best Deals' and 'Buy Android Tablets Online,' were designed to attract clicks and drive conversions. This experience has strengthened my skills in budget efficiency and ad relevance, essential for successful digital marketing campaigns.
Conversions
68
Profit
$29
CTR
4.80%
Campaigns
3
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Call To Action
Email Marketing Campaign Development
In my simulation, I crafted a targeted email marketing campaign that achieved 495 opens, showcasing my ability to create compelling subject lines and engaging content. Although there were no conversions from the email campaign, the high open rate indicates effective audience targeting and segmentation. I focused on integrating email marketing with other digital channels to enhance overall engagement.
I implemented A/B testing strategies to optimize email performance, aiming to improve conversion rates in future campaigns. This experience has equipped me with the skills to measure and analyze email campaign metrics, ensuring that I can effectively turn email interactions into sales and foster customer retention.
Conversions
0
Profit
$0
Opens
495
Campaigns
1
Social Media Marketing Engagement
In the simulation, I successfully managed a social media marketing campaign that generated a profit of $7,740 with 159 conversions. My focus on creating engaging content and utilizing paid social ads effectively allowed me to track engagement metrics and optimize posting schedules for maximum reach. The gross profit of $9,540 in Round 3 reflects my ability to create shareable content that resonates with the audience.
I implemented social listening strategies to interact with the audience, fostering brand awareness and growth. This experience has enhanced my skills in content virality and engagement, essential for driving successful social media campaigns that expand audience reach and interactions.
Conversion Rate (%) / Gross Profit
Conversions
159
Profit
$7,740
Campaigns
1
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