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Samsung Tablet Student Deal
Fast and affordable tablets for study and streaming. Limited-time offer.
Digital Marketer
UNITED KINGDOM
Deyi Yang
This simulation aims to propose an integrated digital marketing campaign for the simulated tablet e-commerce business. It shows an integrated digital campaign including search engine marketing, landing pages, email marketing and other digital channels across the customer journey.
Date of completion
15 May 2026
School
Leeds University Business School
Decisions
+302
Profit
$5,115
Ranking in course
28 out of 43
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $5,566 from my website, achieving 100 conversions and 319 leads. I focused on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. My efforts resulted in a diverse traffic mix, with paid sources contributing 52.05% in Round 1 and 60.60% in Round 2, showcasing my ability to attract visitors effectively.
Throughout the simulation, I tracked and analyzed web performance metrics, leading to continuous improvements in conversion rates. My strategic adjustments in content and design were pivotal in achieving a total of 212 conversions. This experience has honed my skills in SEO optimization, user experience design, and conversion rate improvement, making me well-equipped for future digital marketing challenges.
Total Traffic (%)
Conversions
100
Profit
$5,566
Pages
7
keyword 1, keyword 2
Sponsored
keyword 1, keyword 2
Sponsored
Supreme
https://supreme.com/us/home
Save on Samsung Tablets
Reliable Samsung tablets with student pricing and free shipping.
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keyword 1, keyword 2
Sponsored
Supreme
https://supreme.com/us/home
The Cheapest Samsung Tablet
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Sponsored
keyword 1, keyword 2
Sponsored
Supreme
https://supreme.com/us/home
The Cheapest Samsung Tablet
Find your ideal samsung tablet tablet. Compare features and choose easily. Start Now
Sponsored
PPC Advertising Campaign Management
During my simulation, I managed a series of PPC ad campaigns that yielded a profit of $509 with 112 conversions and a click-through rate (CTR) of 4.00%. I conducted thorough keyword research and crafted engaging ad copy, which significantly contributed to the overall success of my campaigns. My ability to adjust CPC bidding strategies ensured optimal budget allocation across various ads.
I implemented A/B testing to refine ad performance, leading to improved engagement and conversion rates. The insights gained from tracking ad metrics allowed me to make data-driven decisions, enhancing the relevance and quality of my ads. This experience has strengthened my skills in ad management, budget efficiency, and performance analysis, preparing me for a successful career in digital marketing.
Conversions
112
Profit
$509
CTR
4.00%
Campaigns
5
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
300$
Buy Now
Sale
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
300$
Buy Now
New
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
295$
Buy Now
Sale
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
299$
Buy Now
Sale
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
299$
Buy Now
Sale
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
289$
Buy Now
Sale
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Email Marketing Campaign Development
In my digital marketing simulation, I executed six email campaigns that resulted in 1,358 opens, demonstrating my ability to craft compelling subject lines and engaging content. Although I did not generate direct profit from email marketing, the high open rate indicates effective audience targeting and segmentation. I focused on integrating email marketing with other digital channels to maximize reach.
I also employed A/B testing to optimize email performance, ensuring that my campaigns resonated with the target audience. This experience has enhanced my skills in email engagement, audience segmentation, and conversion impact, equipping me with the knowledge to drive successful email marketing strategies in the future.
Conversions
0
Profit
$0
Opens
1,358
Campaigns
6
Affiliate Marketing Strategy Implementation
- Throughout the simulation, I managed an affiliate campaign that resulted in a profit of -$960, with seven conversions. This experience taught me the importance of recruiting and managing affiliate partners effectively. I set up commission structures and incentives to motivate affiliates, although the results highlighted the need for better promotional strategies.
- Despite the challenges, I focused on tracking affiliate performance and optimizing strategies to enhance ROI. This experience has provided me with valuable insights into affiliate engagement, sales generation, and performance analysis, preparing me to develop more effective affiliate marketing initiatives in my future career.
Net Result
Conversions
7
Profit
-$960
Campaigns
1