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Digital Marketer
UNITED KINGDOM
Shalini Choudhary
Shalini Choudhary is a marketing professional with 8+ years experience across Ogilvy, GroupM and GUS Global. \n\nShe helps B2B and B2C brands grow by connecting strategy to outcomes across positioning, demand generation, organic growth, and performance. SEO is one of the levers. Commercial impact is always the point.\n\nShe writes about strategy, demand, search, and the decisions that connect marketing to commercial outcomes. Currently based in the UK, completing her MSc in Marketing Management.
Date of completion
13 May 2026
School
Leeds University Business School
Decisions
+247
Profit
$273,336
Ranking in course
1 out of 36
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $248,580 through my website, achieving 3,734 conversions and 4,833 leads. My focus on SEO best practices and user-friendly design significantly improved the website's visibility and engagement. I effectively tracked performance metrics, which allowed me to make data-driven adjustments that enhanced conversion rates.
Throughout the simulation, I implemented various strategies to optimize the website's structure and content. By analyzing web performance metrics, I was able to refine my approach, leading to a steady increase in organic traffic, which peaked at 86.99% in Round 2. My commitment to continuous improvement and user experience resulted in a robust online presence and a strong conversion rate.
Total Traffic (%)
Conversions
3,734
Profit
$248,580
Pages
22
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PPC Campaign Management and Optimization
During the simulation, I managed a series of PPC ad campaigns that yielded a profit of $13,628 with a conversion rate of 289 conversions and a CTR of 4.10%. My ability to conduct thorough keyword research and create engaging ad copy played a crucial role in driving traffic and maximizing ROI. I also utilized A/B testing to refine ad performance and improve overall effectiveness.
By strategically adjusting CPC bidding strategies and monitoring campaign performance metrics, I ensured budget efficiency across all ads. My focus on ad relevance and quality score allowed me to rank highly in search results, ultimately leading to increased visibility and engagement. This experience has equipped me with the skills necessary to create impactful ad campaigns that drive conversions.
Conversions
289
Profit
$13,628
CTR
4.10%
Campaigns
5
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Email Marketing Strategy and Engagement
In my email marketing efforts, I achieved a profit of $53 with 1 conversion and 1,129 opens. I focused on crafting compelling subject lines and body content that resonated with my audience. By segmenting my audience for targeted campaigns, I was able to enhance engagement and improve overall performance metrics.
I implemented A/B testing to optimize my email campaigns, ensuring that I reached the right audience with the right message. This approach not only increased open rates but also contributed to a higher conversion impact. My experience in integrating email marketing with other digital channels has strengthened my ability to drive sales and foster customer relationships.
Conversions
1
Profit
$53
Opens
1,129
Campaigns
4
Affiliate Marketing Management and Performance Tracking
- Throughout the simulation, I managed affiliate campaigns that resulted in a profit of -$505, with 31 conversions. My focus was on recruiting and managing affiliate partners effectively, setting up commission structures, and optimizing promotional strategies. Despite the initial loss, I gained valuable insights into tracking affiliate performance and ROI.
- I learned the importance of affiliate engagement and the need for continuous performance analysis. By monitoring contributions and adjusting strategies, I aimed to enhance sales and revenue generation through affiliate-driven efforts. This experience has equipped me with the skills to build and maintain successful affiliate partnerships in future marketing endeavors.
Net Result
Conversions
31
Profit
-$505
Campaigns
2
Social Media Marketing and Engagement Growth
In my social media marketing simulation, I generated a profit of $11,580 with 274 conversions. I focused on creating engaging content and utilizing paid social ads effectively to boost brand awareness. My efforts in tracking engagement metrics allowed me to refine my strategies and optimize posting schedules for maximum reach.
By implementing social listening techniques and interacting with my audience, I fostered a vibrant online community. My commitment to content virality and engagement resulted in significant growth in audience interactions. This experience has enhanced my ability to create shareable content and measure the success of paid social campaigns.
Conversion Rate (%) / Gross Profit
Conversions
274
Profit
$11,580
Campaigns
3
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Shalini Choudhary
2026-05-13 19:35:23
Power Through Your Day Fast performance. Stunning display. All-day battery. Your next upgrade is here. From study sessions to streaming marathons, Apple tablets are built to keep up with everything you do — smoothly, quickly, and without compromise. 👉 Discover the Apple tablet that fits your lifestyle today. Explore Apple Tablets #AppleTablet #Tabletto #StudyTech #TechUpgrade
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Shalini Choudhary
2026-05-13 19:37:17
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Shalini Choudhary
2026-05-13 22:09:08
What matters most in a tablet — battery life or performance? 🔋⚡ Would you choose: 👉 A tablet that lasts all day without charging or 👉 A tablet powerful enough to handle gaming, streaming, and multitasking smoothly? Tell us what matters more to you and why 👇 #TablettoInsiderLab #TabletTalk #TechCommunity #TabletLifestyle
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