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Digital Marketer
AUSTRALIA
Profile updated on 01 Nov 2026
Date of completion
Round Completed
School
Across six simulation rounds, I built and iteratively optimized a structured website, creating or editing pages and tracking channel mix and outcomes. My web activity generated 1,923 leads and 674 conversions, with reported web profit of 35,380. Organic traffic was the largest source in every round, accounting for 47.17% in Round 6; I also expanded the acquisition mix to include paid, social, and affiliate traffic.
I used performance trends to develop a broader acquisition strategy: by Round 6, traffic included 17.40% paid, 23.75% social, and 4.54% affiliate, alongside 6.11% referral and 1.02% direct. These results gave me practical experience connecting website content and channel mix with lead generation and conversion outcomes. The simulation reported 803 total conversions across channels.
Conversions
674
Profit
$35,380
Pages
12
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I created two search advertising campaigns and monitored their performance, achieving a 4.90% CTR, 129 conversions, and reported ad profit of -1,853. My campaign work included writing ad copy for tablet offers and directing campaigns to US and UK landing pages. I also adjusted an ads-campaign budget, gaining hands-on experience with campaign management and paid search optimization.
The two ads recorded AI scores of 5.33 and 4.00, with 100 shares each. Across the simulation, paid traffic represented 17.40% of website traffic in Round 6, after reaching 26.87% in Round 3. The reported negative ad profit highlights the importance of evaluating conversion volume alongside campaign costs and improving budget efficiency.
Conversions
129
Profit
-$1,853
CTR
4.90%
Campaigns
2
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I created two email campaigns and tracked email engagement as part of a multi-channel digital marketing simulation. Email activity recorded 702 opens, while the reported email conversions and profit were both 0. This gave me practice monitoring campaign outcomes and recognizing the need to assess performance beyond opens.
Email contributed 0.08% of website traffic in Round 3 and 0% in the other reported rounds. The results point to an opportunity to improve targeting, subject lines, calls to action, and the connection between email content and landing pages. I would use opens, traffic, and conversions together to evaluate and refine future campaigns.
Conversions
0
Profit
$0
Opens
702
Campaigns
2
Conversions
52
Profit
$1,215
Campaigns
4
In Round 6, I recruited a community manager, set up an online brand community, and posted to the community. The reported engagement score reached 1.82, while members added remained at 0. This gave me practical exposure to launching community activity and monitoring engagement and membership indicators.
The simulation recorded zero members in every round, so community growth and retention remained clear areas for improvement. I would build on the initial setup by encouraging participation, maintaining a consistent posting rhythm, and using engagement feedback to guide discussion. The experience helped me understand the importance of tracking both interaction quality and audience growth.
Engagement Raised
1.82%
Members Added
0
Communities Managed
2
Eleanor Dobbs
2026-10-30 07:15:18
π±β¨ **Upgrade Your Everyday with Samsung!** Discover the perfect balance of style, performance and versatility with the Samsung tablet! π Whether you're studying, working, streaming or getting creative, enjoy a stunning display, smooth performance and effortless multitasking. π» Work smarter. π¨ Create more. π¬ Enjoy every moment. π Ready for an upgrade? Explore Samsung tablets today at **UTablet** and take your digital experience to the next level! #SamsungTablet #UTablet #TechUpgrade #SmartLiving
#samsung
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Eleanor Dobbs
2026-10-30 07:16:49
π»β¨ **Power Up Your Day with Lenovo!** Meet your new everyday essential! π The Lenovo tablet combines sleek design, powerful performance and a stunning display to make every moment better. π Study smarter. π¨ Get creative. π¬ Stream your favourites. Whether you're working on the go, staying connected or enjoying some downtime, Lenovo makes multitasking effortless! π₯ Ready to upgrade? Discover Lenovo tablets today at **UTablet** and experience technology that keeps up with you! #LenovoTablet #UTablet #TechUpgrade #SmartTechnology #EverydayEssentials
#lenovo
#UTablet
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Social Media Content & Paid Campaign Performance
I created a social post and set up a social campaign, generating 214 conversions and reported profit of 6,950. Social campaign gross profit rose from 3,150 in Round 4 to 3,450 in Round 5 and 4,100 in Round 6. The reported conversion rate was 2.51%, 2.77%, and 2.68% across those rounds, respectively.
Social became a substantial website traffic source after campaign activity began, reaching 25.37% in Round 4, 20.36% in Round 5, and 23.75% in Round 6. I used these results to follow the channelβs contribution to traffic, conversions, and profit over time, building experience in social content and campaign performance analysis.
Conversion Rate (%) / Gross Profit
Conversions
214
Profit
$6,950
Campaigns
2
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Eleanor Dobbs
2026-10-14 23:38:00
β¨ **Meet Your Next Upgrade β The Lenovo Tablet!** Sleek design meets powerful performance. Experience stunning colours, crystal-clear visuals and immersive detail that brings every screen to life. Whether you're studying, streaming or staying connected, the Lenovo Tablet is designed to keep up with you! π π» **Upgrade your everyday with UTabletys!** #LenovoTablet #UTabletys #TechUpgrade #TabletLife #StayConnected
#lenovo
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Eleanor Dobbs
2026-10-14 23:40:32
πUpgrade Your Everyday with UTabletys! π¬π§ Discover the Lenovo Tablet, combining sleek design, powerful performance and a stunning display with vibrant colours and crystal-clear detail. Whether you're working, studying or streaming your favourite shows, enjoy seamless technology designed for your busy lifestyle. β¨ π» **Make your next tech upgrade with UTabletys!** Shop now and experience performance that keeps up with you. #LenovoTablet #UTabletys #UKTech #TechUpgrade #SmartLiving
#lenovo
4 Likes
2 Comments