Digital Marketer

AUSTRALIA

Profile updated on 29 Oct 2026

Student14 Account14

ECU Student completed this Simbound simulation as TabletTown. I learned a great deal about digital marketing and can't wait to apply this new learning to real-world scenarios!

Date of completion

22 Oct 2026

Round Completed

6 rounds

School

Edith Cowan University

Decisions

+46

Profit

$129,687

Ranking in course

25 out of 68

Web Simulation

Website Optimization, SEO & Conversion Performance

I built and iteratively managed a user-friendly website, creating, editing, and deleting pages while tracking channel performance across six rounds. The website generated 1,696 conversions and 4,244 leads, with web profit of 110,225. Organic traffic remained the largest reported source, ranging from 67.72% to 86.84% across rounds.

I used the channel breakdown to assess how organic, referral, paid, social, and other traffic contributed over time. By Round 6, paid traffic accounted for 11.04% and social for 7.35%, alongside 73.04% organic traffic. This experience developed my ability to manage site content dynamically and evaluate traffic and conversion outcomes.

Total Traffic (%)

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Organic Direct Referral Sea Email Social Affiliate

Conversions

1,696

Profit

$110,225

Pages

26

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/us/home

Cheap android tablet!

Find the best cheap android tablet on our website and get fast shipping

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/us/home

new ipad tablet available now!

Unsure which one to buy ? Explore tablet for the perfect fit. Discover Now

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/us/home

Cheap samsung tablet!

Find the cheap samsung tablet designed for you. Shop now TabletTown

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/us/home

Best tablet for reading!

Find the best tablet for reading designed for you. Shop now TabletTown

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/us/home

Best price tablets available!

Looking for best price tablets ? Shop now at TabletTown

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/uk/purotab-tablet

TabletTown deals

best drawing tablet Innovation: Sleek, Powerful, Intuitive. Beyond just a Tablet.

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/uk/samsung-tablet

Sales at TabletTown

android tablet: S design, unmatched performance, for the modern user.

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/uk/apple-tablet

Sensational ipad apple tablet

Looking for ipad apple tablet ? Shop now at TabletTown

keyword 1, keyword 2

Sponsored

TabletTown

TabletTown

https://tablettown.com/uk/home

TabletTown deals

Looking for cheap tablet computer ? Shop now at TabletTown

SEA Simulation

Paid Search Campaign Management & Optimization

I created and adjusted paid search campaigns, including changing campaign budgets and removing a campaign. Across the simulation, my ads generated 435 conversions and 15,860 in profit, with a reported click-through rate of 4.80%. I developed ad copy for tablet-related searches and used campaign performance data to assess results.

I managed three ads campaigns and produced nine ads with AI scores ranging from 3.67 to 5.67. My work involved matching ad messaging to search intent and directing campaigns to relevant product pages. The results provided practical experience in PPC campaign setup, copy development, performance tracking, and budget management.

Conversions

435

Profit

$15,860

CTR

4.80%

Campaigns

3

SMM Simulation

Social Media Marketing & Paid Social Performance

I set up and updated a social campaign, generating 202 conversions and 4,840 in profit. Social media results were recorded in Rounds 4–6, with gross profit of 4,390, 4,865, and 4,585 respectively, and reported conversion rates of 2.57%, 3.06%, and 2.98%.

I evaluated social performance alongside other website acquisition channels. Social traffic share reached 10.96% in Round 4 and was 7.44% in Round 5 and 7.35% in Round 6. This experience strengthened my ability to manage social campaigns and interpret conversion, profit, and traffic contribution metrics.

Conversion Rate (%) / Gross Profit

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Conversion Rate Gross Profit

Conversions

202

Profit

$4,840

Campaigns

2

TabletTown

TabletTown

Sponsored

Your perfect purotab tablet is here! Explore now at TabletTown.

On a Budget? Try Purotab.

https://www.tablettown.com

On a Budget? Try Purotab.

Explore top purotab tablet options now!

Get Now!

TabletTown

TabletTown

Sponsored

Your perfect apple tablet is here! Explore now at TabletTown.

Find the Best apple tablet Now!

https://www.tablettown.com

Find the Best apple tablet Now!

Premium picks await at TabletTown!

Get Now!

TabletTown

TabletTown

Sponsored

Searching for purotab tablet? Shop TabletTown now for quality and style!

On a Budget? Try Purotab.

https://www.tablettown.com

On a Budget? Try Purotab.

Find what you need at TabletTown!

Get Now!

TabletTown

TabletTown

Sponsored

Discover apple tablet options for every need. Shop TabletTown now!

Discover Premium apple tablet Here!

https://www.tablettown.com

Discover Premium apple tablet Here!

Find what you need at TabletTown!

Get Now!

Your Weekly Newsletter

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

$295

Buy Now

Sale

placeholder image

Discover our latest arrivals with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.

placeholder image
Call To Action

Thank you for being a valued subscriber

TabletTown, Postal code: 555212

Street XXX num. 91

Unsubscribe

Your Weekly Newsletter

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

$300

Buy Now

Sale

placeholder image

Discover our latest arrivals with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.

placeholder image
Call To Action

Thank you for being a valued subscriber

TabletTown, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

Email Campaign Execution & Performance Measurement

I created email campaigns and tracked engagement and conversion results as part of a multi-channel digital marketing simulation. My email activity recorded 2,958 opens, one conversion, and 60 in profit. I used these outcomes to understand the relationship between email engagement and downstream conversions.

I managed two email campaigns and monitored reported email contribution to website traffic across six rounds. Email traffic was recorded at 0.13% in Round 3 and 0% in the other rounds shown. This experience gave me hands-on exposure to campaign setup and the measurement of opens, conversions, and channel contribution.

Conversions

1

Profit

$60

Opens

2,958

Campaigns

2

Affiliate Simulation

Affiliate Campaign Management & ROI Tracking

  • I created and managed affiliate campaigns, recording 22 conversions and -1,298 in profit. These results helped me assess affiliate activity against both sales contribution and profitability, highlighting the importance of monitoring returns alongside conversion volume.
  • I managed three affiliate campaigns and tracked affiliate traffic share across the later rounds: 3.57% in Round 5 and 3.61% in Round 6. This simulation provided practical experience in launching affiliate activity, evaluating channel contribution, and identifying the need to review campaign economics and promotional performance.

Net Result

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Net Result

Conversions

22

Profit

-$1,298

Campaigns

3

Share this profile