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Digital Marketer
AUSTRALIA
Profile updated on 16 Sep 2026
Gede Sastrawan
currently studying at Edith Cowan University (ECU), with a strong interest in marketing and how businesses build meaningful connections with their customers. I’m passionate about learning how marketing strategies, creativity, and customer experiences can help businesses grow and stand out in competitive industries. As I continue developing my knowledge and skills at ECU, I’m keen to connect with business professionals, industry leaders, entrepreneurs, and like-minded people who share an interest in marketing and business. I’m always open to learning from others, sharing ideas, and discovering new opportunities to grow professionally. I look forward to building my network, gaining industry insights, and creating meaningful connections throughout my journey in the business and marketing industry.
Date of completion
15 Sep 2026
Round Completed
4 rounds
School
Edith Cowan University
Decisions
+35
Profit
$106,365
Ranking in course
16 out of 68
Website Performance and Optimization
In my recent simulation, I successfully generated a profit of $106,102 from my website, achieving 1,983 conversions and 3,824 leads. This experience allowed me to focus on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. I tracked and analyzed web performance metrics, which led to significant improvements in conversion rates through strategic content and design adjustments.
My key strengths in this simulation included effective SEO optimization, ensuring high-quality layout and user experience, and a strong ability to convert visitors into leads. By utilizing data-driven insights, I was able to refine my website's performance, demonstrating my capability to manage dynamic content and enhance user engagement.
Total Traffic (%)
Conversions
1,983
Profit
$106,102
Pages
22
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Ad Campaign Management and Optimization
During the ad campaign simulation, I generated a profit of $204 with 139 conversions and a click-through rate (CTR) of 4.10%. This experience honed my skills in conducting keyword research, creating engaging PPC ads, and managing CPC bidding strategies for optimal ROI. I effectively tracked ad performance metrics, allowing for continuous improvement of campaign effectiveness.
My strengths in this area included maintaining high ad relevance and quality scores, ensuring budget efficiency across campaigns, and successfully driving conversions. By leveraging A/B testing, I optimized ad performance, showcasing my ability to attract clicks and convert them into tangible results.
Conversions
139
Profit
$204
CTR
4.10%
Campaigns
2
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Email Marketing Strategy and Execution
In my email marketing simulation, I achieved a profit of $59 with 1 conversion and 1,771 opens. This experience allowed me to craft compelling email content and subject lines while effectively segmenting audience groups for targeted campaigns. I implemented A/B testing to optimize performance and measured key metrics to assess campaign success.
My strengths included high engagement and open rates, demonstrating the effectiveness of my email strategies. I successfully reached the right audience with tailored messages, turning interactions into conversions and enhancing overall retention impact.
Conversions
1
Profit
$59
Opens
1,771
Campaigns
2