Digital Marketer

AUSTRALIA

Profile updated on 25 Aug 2026

Reece Anderson

I am a Global Sports Business & Management Student at Edith Cowan University.

This is for my Digital Marketing Unit this semester

Date of completion

25 Aug 2026

Round Completed

3 rounds

School

Edith Cowan University

Decisions

+44

Profit

$62,827

Ranking in course

1 out of 68

Web Simulation

Website Performance and Optimization

In my recent simulation, I successfully generated a profit of $56,335 through my website, achieving 812 conversions and 1,217 leads. This experience allowed me to focus on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. I tracked and analyzed web performance metrics, which led to significant improvements in conversion rates through strategic content and design adjustments.

Key strengths demonstrated include effective SEO optimization, ensuring high-quality layout and ease of navigation, and a strong ability to convert visitors into leads. My efforts in managing website content dynamically contributed to a robust user experience, ultimately driving engagement and profitability.

Total Traffic (%)

Round 1 Round 2 Organic Direct Referral Sea Email Social Affiliate

Conversions

812

Profit

$56,335

Pages

15

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/us/apple-tablet

Apple Tablet Sale - Shop Now

Get premium performance and a stunning display. Fast US shipping, in stock, ready to ship

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/us/samsung-tablet

Samsung Tablet Sale - Shop Now

Dependable performance for work and play, at a price that makes sense. Fast shipping.

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/us/archos-tablet

Archos Tablet - Great Value

Smooth browsing, easy reading, reliable everyday use — without the premium price tag.

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/uk/apple-tablet

Apple Tablet UK - Shop Now

Premium performance and a stunning display, delivered fast across the UK. In stock now.

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/uk/samsung-tablet

Samsung Tablet UK - Shop Now

Dependable performance for work and play, at a price that makes sense. Fast UK delivery.

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/uk/sony-tablet

Sony Tablet UK - Shop Now

Sharp display and dependable performance you can rely on, delivered fast across the UK.

keyword 1, keyword 2

Sponsored

Tabletto Tech HQ

Tabletto Tech HQ

https://tabletto-tech-hq.com/uk/apple-tablet

Apple Tablet - Student Offer

Save on your next Apple Tablet with exclusive student pricing and fast UK delivery.

SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a successful PPC advertising campaign that generated a profit of $6,492 with 126 conversions and a click-through rate (CTR) of 3.40%. This experience honed my skills in conducting keyword research, creating engaging ad copy, and optimizing bidding strategies for better ROI. I effectively tracked ad performance metrics to ensure continuous improvement.

My key strengths in this area include crafting well-structured ads that rank highly, efficient budget allocation across campaigns, and a strong ability to attract clicks and drive conversions. This simulation reinforced my understanding of A/B testing to optimize ad performance and maximize campaign effectiveness.

Conversions

126

Profit

$6,492

CTR

3.40%

Campaigns

2

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