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Digital Marketer
UNITED KINGDOM
Hadiqa Khan
Digital marketing professional with hands-on experience in SEO, search engine advertising, email marketing, social media marketing, affiliate marketing, community management, and website optimisation. Through the Simbound digital marketing simulation, I developed and implemented integrated marketing campaigns, analysed performance metrics, optimised conversion rates, managed advertising budgets, and used data-driven decision-making to improve business results. Passionate about digital strategy, customer engagement, and continuous learning in the evolving digital landscape.
Date of completion
31 May 2026
School
Leeds University Business School
Decisions
+143
Profit
$201,274
Ranking in course
2 out of 26
Website Optimization and Performance Enhancement
In my recent simulation, I successfully built and optimized a user-friendly website, achieving a total profit of $195,225 and 2,880 conversions. By implementing SEO best practices, I improved organic traffic, which accounted for 88.85% in Round 1, and maintained high visibility throughout the simulation. My focus on user experience and design led to significant engagement, as evidenced by the conversion rates achieved across multiple rounds.
I tracked and analyzed web performance metrics diligently, which allowed me to make informed adjustments to content and design. This proactive approach resulted in a total of 3,096 conversions, showcasing my ability to turn visitors into leads and customers effectively. My experience in managing website content dynamically has equipped me with the skills necessary to enhance online presence and drive business growth.
Total Traffic (%)
Conversions
2,880
Profit
$195,225
Pages
12
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PPC Advertising Strategy and Management
During the simulation, I conducted thorough keyword research and created optimized PPC ads, resulting in a profit of $6,587 from 215 conversions. My ads achieved a click-through rate (CTR) of 4.90%, demonstrating my ability to attract clicks and drive conversions effectively. I managed CPC bidding strategies to ensure budget efficiency, allowing for a strong return on investment across my campaigns.
I utilized A/B testing to refine ad performance, ensuring that my campaigns remained relevant and engaging. By tracking performance metrics, I was able to make data-driven decisions that enhanced the overall effectiveness of my advertising efforts. This experience has strengthened my skills in ad relevance and quality score, positioning me as a capable digital marketer in the competitive landscape.
Conversions
215
Profit
$6,587
CTR
4.90%
Campaigns
6
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Email Marketing Campaign Development
In my email marketing simulation, I crafted compelling subject lines and body content, resulting in a profit of $60 from 1 conversion. My campaigns achieved a total of 1,356 opens, showcasing my effectiveness in engaging the audience. By segmenting audience groups, I ensured that my messages reached the right individuals, maximizing the impact of my email efforts.
I implemented A/B testing to optimize my email campaigns, measuring performance through opens, CTR, and conversions. This strategic approach allowed me to integrate email marketing with other digital channels effectively. My focus on audience targeting and segmentation has equipped me with the skills necessary to drive engagement and retention, ultimately contributing to sales growth.
Conversions
1
Profit
$60
Opens
1,356
Campaigns
3
Affiliate Marketing Management and Optimization
- Throughout the simulation, I successfully recruited and managed affiliate partners, resulting in a profit of -$598 from 29 conversions. Despite the initial challenges, I focused on setting up effective commission structures and incentives to enhance affiliate performance. My ability to track and analyze affiliate contributions has been crucial in optimizing promotional strategies.
- I leveraged insights from affiliate performance to refine my marketing efforts, ensuring alignment with broader digital strategies. This experience has strengthened my skills in affiliate engagement and sales generation, preparing me to drive effective affiliate marketing initiatives in future roles.
Net Result
Conversions
29
Profit
-$598
Campaigns
1