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Digital Marketer
UNITED KINGDOM
Siting Wang
Aspiring Digital Marketer with practical experience in SEO, Search Engine Advertising (SEA), Email Marketing and Online Brand Community Management. Passionate about creating data-driven marketing strategies, analyzing campaign performance and improving customer engagement to support business growth.
Date of completion
24 Jun 2026
School
Queen Mary University of London
Decisions
+227
Profit
$19,848
Ranking in course
4 out of 29
Website Optimization and Performance Analysis
In my recent simulation, I successfully built and optimized a structured, user-friendly website, achieving a profit of £19,340 and 292 conversions. I implemented SEO best practices, resulting in a significant organic traffic share of 89.54% in Round 1, which decreased to 70.32% in Round 2, indicating areas for further improvement. My focus on user experience and design led to a total of 513 leads generated, showcasing my ability to enhance conversion rates through strategic content and design adjustments.
I tracked and analyzed web performance metrics diligently, allowing me to identify key strengths in SEO optimization and user engagement. The insights gained from this simulation will guide my future efforts in improving website performance and conversion rates. My experience in managing website content dynamically has equipped me with the skills necessary to adapt to changing user needs and preferences.
Total Traffic (%)
Conversions
292
Profit
$19,340
Pages
5
keyword 1, keyword 2
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PPC Advertising Campaign Management
During the simulation, I conducted keyword research and created a compelling PPC ad campaign that generated a profit of £183 with a conversion rate of 34. My ads achieved a click-through rate (CTR) of 4.30%, demonstrating my ability to create engaging copy that resonates with the target audience. I effectively managed CPC bidding strategies to maximize ROI, ensuring that my advertising budget was utilized efficiently.
I tracked the performance metrics of my ad campaigns closely, allowing for timely adjustments and optimizations. The experience gained from this simulation has enhanced my skills in A/B testing and ad performance analysis, preparing me for future challenges in digital marketing and ensuring that I can deliver impactful advertising results.
Conversions
34
Profit
$183
CTR
4.30%
Campaigns
1
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Apple iPad. The Premium Tablet Chosen for Performance, Creativity and Everyday Productivity. Experience the Stunning Retina Display, Long Battery Life and Smooth Apple Performance with Fast UK Delivery. Shop Today.
Brand: apple
345£
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Sale
Discover our latest Apple, Samsung and Sony tablets with exclusive UK offers and fast delivery. Apple delivers premium performance, Samsung offers powerful versatility, and Sony provides outstanding entertainment experiences. Whether you're working, studying or streaming, enjoy trusted quality, long lasting reliability and competitive prices. Shop today and find the perfect tablet for every lifestyle. Visit Tabletto UK home website today, choose your ideal tablet and order with confidence before these great offers end
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Email Marketing Campaign Execution
In my email marketing simulation, I crafted compelling subject lines and body content that resulted in a profit of £325 from 5 conversions and an impressive open rate of 5460. My ability to segment audience groups for targeted campaigns allowed me to reach the right audience with tailored messages, significantly enhancing engagement and conversion potential.
I implemented A/B testing strategies to optimize my email campaigns, measuring performance metrics such as opens and conversions. This experience has equipped me with the skills to integrate email marketing with other digital channels effectively, ensuring a cohesive approach to audience engagement and retention.
Conversions
5
Profit
$325
Opens
5,460
Campaigns
4