Digital Marketer
UNITED KINGDOM
Jarin Tasnim Roja
MSc Marketing student at Queen Mary University of London with a background in content creation, communications, and digital storytelling. Experienced in developing engaging content, understanding audience behaviour, and supporting brand communication strategies. Passionate about digital marketing, market research, and creating impactful campaigns that connect brands with diverse audiences in a competitive marketplace.
Date of completion
14 Jul 2026
Round Completed
5 rounds
School
School of Business and Management, Queen Mary University of London
Decisions
+288
Profit
$113,832
Ranking in course
10 out of 39
Web Development and Optimization Success
In my recent digital marketing simulation, I successfully generated a profit of $111,700 through my website, achieving 1,743 conversions and 3,285 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement, with organic traffic accounting for 81.55% in Round 1 and peaking at 90.03% in Round 2. This structured approach not only improved user experience but also significantly boosted conversion rates.
Throughout the simulation, I implemented various strategies to optimize web performance metrics. By analyzing data from each round, I made informed adjustments to content and design, which contributed to a steady increase in conversions. My ability to track and analyze these metrics has equipped me with the skills necessary to drive effective digital marketing campaigns.
Total Traffic (%)
Conversions
1,743
Profit
$111,700
Pages
15
Affiliate Marketing Management Experience
- In my simulation, I managed to recruit and engage affiliate partners, resulting in a profit of -$2,318 with 59 conversions. This experience taught me the importance of setting up effective commission structures and incentives to motivate affiliates. I learned how to track affiliate performance and analyze ROI, which are critical for optimizing promotional strategies.
- Despite the initial loss, I gained insights into the dynamics of affiliate marketing and the need for continuous performance monitoring. I aim to leverage these learnings to enhance my future affiliate marketing efforts, focusing on building strong relationships with partners and maximizing sales generation.
Net Result
Conversions
59
Profit
-$2,318
Campaigns
3
Social Media Marketing Engagement
Throughout the simulation, I successfully generated a profit of $4,450 from social media marketing, achieving 142 conversions. My focus on creating engaging content and utilizing paid social ads effectively allowed me to track engagement metrics and optimize posting schedules for maximum reach. In Round 3, I recorded a gross profit of $1,630, demonstrating the impact of my strategies.
I also implemented social listening techniques to interact with my audience, which contributed to brand awareness growth. This experience has equipped me with the skills to create shareable content and measure the success of paid social campaigns, ensuring that I can drive meaningful engagement in future marketing efforts.
Conversion Rate (%) / Gross Profit
Conversions
142
Profit
$4,450
Campaigns
3
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Jarin Tasnim Roja
2026-07-10 11:42:03
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3 Likes
1 Comments
Jarin Tasnim Roja
2026-07-13 10:56:58
Big performance. Smart price. 📱✨ Meet the Huawei Tab — designed for studying, streaming, working, and staying connected wherever you go. Enjoy smooth performance, a sleek design, and great value without stretching your budget. 💙 Plus, every Tabletto purchase helps support education and digital access for students. Shop Huawei Tab today and make your tech choice count.
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5 Likes
2 Comments
Jarin Tasnim Roja
2026-07-14 09:55:14
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2 Likes
2 Comments
Jarin Tasnim Roja
2026-07-14 11:38:25
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3 Likes
1 Comments
Jarin Tasnim Roja
2026-07-14 11:40:11
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3 Likes
0 Comments
Jarin Tasnim Roja
2026-07-14 11:42:23
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2 Likes
0 Comments
Jarin Tasnim Roja
2026-07-14 11:45:03
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4 Likes
2 Comments
Jarin Tasnim Roja
2026-07-14 11:49:23
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3 Likes
1 Comments