Digital Marketer
UNITED KINGDOM
Jarin Tasnim Roja
MSc Marketing student at Queen Mary University of London with a background in content creation, communications, and digital storytelling. Experienced in developing engaging content, understanding audience behaviour, and supporting brand communication strategies. Passionate about digital marketing, market research, and creating impactful campaigns that connect brands with diverse audiences in a competitive marketplace.
Date of completion
10 Jul 2026
School
School of Business and Management, Queen Mary University of London
Decisions
+213
Profit
$36,885
Ranking in course
3 out of 39
Web Performance Overview
In my recent simulation, I successfully generated a profit of $37,055 through my website, achieving 566 conversions and 1,070 leads. My focus on SEO optimization resulted in a significant organic traffic percentage of 81.55% in Round 1, which improved to 90.03% in Round 2. This demonstrates my ability to enhance website visibility and user engagement effectively.
I implemented various strategies to improve conversion rates, including optimizing website content and design. The structured approach I adopted allowed me to track and analyze performance metrics, leading to informed decisions that positively impacted user experience. My commitment to continuous improvement is evident in the growth of my web performance metrics.
Total Traffic (%)
Conversions
566
Profit
$37,055
Pages
14
Affiliate Marketing Overview
- In my simulation, I managed to generate a profit of -$170 through affiliate marketing, with 7 conversions. This experience taught me the importance of recruiting and managing affiliate partners effectively. I learned how to set up commission structures and incentives to motivate affiliates, which is essential for driving sales.
- Tracking affiliate performance and ROI was a key focus, allowing me to analyze the effectiveness of promotional strategies. Despite the initial loss, I am committed to optimizing my approach to affiliate marketing, ensuring that I can leverage this channel for future revenue generation.
Net Result
Conversions
7
Profit
-$170
Campaigns
1