Digital Marketer
UNITED KINGDOM
Veronika Korovay
I'm passionate about digital marketing, web site development, social media marketing, and creating engaging online presence. I enjoy combining creativity with data-driven decision-making to optimise websites, campaigns, and enhancing customer engagement. Always eager to learn, I strive to develop innovative marketing strategies that deliver measurable results and improve the customer journey.
Date of completion
15 Jul 2026
Round Completed
5 rounds
School
School of Business and Management, Queen Mary University of London
Decisions
+1,295
Profit
$69,868
Ranking in course
13 out of 39
Web Performance Optimization
In my recent simulation, I focused on building and optimizing a structured, user-friendly website, achieving a total profit of $65,835 and 1,170 conversions. I implemented SEO best practices, resulting in a significant organic traffic contribution of 87.44% in Round 1, which improved to 94.42% in Round 2. My efforts in managing website content dynamically led to enhanced user engagement and conversion rates, showcasing my ability to turn visitors into leads effectively.
Throughout the simulation, I tracked and analyzed web performance metrics, identifying areas for improvement. My strategic adjustments in content and design contributed to a steady increase in conversions, with a total of 2,339 leads generated. This experience has strengthened my skills in SEO optimization, user experience design, and conversion rate improvement, making me well-equipped for future digital marketing challenges.
Total Traffic (%)
Conversions
1,170
Profit
$65,835
Pages
12
Affiliate Marketing Management
- Throughout the simulation, I focused on recruiting and managing affiliate partners, resulting in a profit of -$2,172 and 67 conversions. This experience taught me the importance of setting up effective commission structures and tracking affiliate performance to optimize promotional strategies. Despite the negative profit, I gained valuable insights into the dynamics of affiliate marketing.
- I learned to integrate affiliate marketing with other digital efforts, which is crucial for maximizing sales and revenue generation. This simulation has enhanced my ability to onboard and retain affiliates, as well as monitor their contributions effectively, preparing me for future challenges in affiliate marketing.
Net Result
Conversions
67
Profit
-$2,172
Campaigns
10
Social Media Marketing Engagement
In my social media marketing simulation, I created and managed engaging content, achieving a total profit of $6,205 and 162 conversions. My efforts in tracking engagement metrics led to a gross profit of $3,660 in Round 3 and $2,365 in Round 4, demonstrating my ability to create shareable and interactive content that resonates with the audience.
I also implemented paid social ads effectively, optimizing posting schedules for maximum reach. This experience has strengthened my skills in content virality, ad performance, and brand awareness growth, positioning me well for future roles in social media marketing.
Conversion Rate (%) / Gross Profit
Conversions
162
Profit
$6,205
Campaigns
1
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Veronika Korovay
2026-07-14 13:58:42
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3 Likes
3 Comments
Veronika Korovay
2026-07-14 14:08:06
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1 Likes
1 Comments
Veronika Korovay
2026-07-14 14:16:23
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3 Likes
2 Comments
Veronika Korovay
2026-07-14 14:26:48
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1 Likes
1 Comments
Veronika Korovay
2026-07-17 11:09:52
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2 Likes
1 Comments