Digital Marketer

UNITED KINGDOM

Parvi Dholakhandi

I am a motivated and creative Master’s student with a strong interest in marketing, fashion, luxury and and consumer trends. As someone with many passions, I do not limit myself to one path; instead, I use my curiosity to understand different industries, consumer behaviours and market opportunities from a fresh perspective. My academic journey in Fashion Business has helped me develop knowledge in marketing strategy, merchandising, finance, digital media, data analysis, industry research, magazines, journals and future fashion trends. I am especially interested in how brands communicate with consumers, build emotional connections and create value through strong positioning, storytelling and customer experience.

Date of completion

10 Jul 2026

School

School of Business and Management, Queen Mary University of London

School of Business and Management, Queen Mary University of London logo

Decisions

+372

Profit

$19,980

Ranking in course

5 out of 39

Web Simulation

Web Development and Optimization Success

In my recent simulation, I successfully generated a profit of $19,980 through my web strategies, achieving 146 conversions and 349 leads. This experience allowed me to build and optimize a structured, user-friendly website while implementing SEO best practices to enhance visibility. I focused on tracking and analyzing web performance metrics, which significantly improved my conversion rates through strategic content and design adjustments.

My key strengths in this simulation included effective SEO optimization, ensuring high-quality layout and user experience, and a strong ability to convert visitors into leads. I utilized various strategies to enhance engagement, demonstrating my capability to manage website content dynamically. This experience has equipped me with the skills necessary to drive digital marketing success through a well-optimized web presence.

Total Traffic (%)

Round 1 Round 2 Round 3 Round 4 Organic Direct Referral Sea Email Social Affiliate

Conversions

146

Profit

$19,980

Pages

14

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