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Digital Marketer
UNITED KINGDOM
Mateen Khan
I make marketing that sells, scales, and doesn’t rely on buzzwords to sound impressive. Currently doing a full time MSc in Marketing Management with Advertising at the University of Leeds.
Date of completion
01 Apr 2026
School
Leeds University Business School
Decisions
+168
Profit
$57,010
Ranking in course
26 out of 36
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully optimized a structured and user-friendly website, achieving a total profit of $50,940 and 736 conversions. By implementing SEO best practices, I improved organic traffic to 72.97% in Round 1 and 85.83% in Round 2, demonstrating my ability to enhance visibility and user engagement. My focus on dynamic content management allowed me to effectively track and analyze web performance metrics, leading to a total of 918 conversions across all channels.
I prioritized conversion rate improvement through strategic content and design adjustments, resulting in a significant increase in leads, totaling 1,808. My efforts in user experience and design were reflected in the positive feedback on layout and navigation. This experience has equipped me with the skills to build and optimize websites that not only attract visitors but also convert them into loyal customers.
Total Traffic (%)
Conversions
736
Profit
$50,940
Pages
9
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PPC Campaign Management and Optimization
During my simulation, I managed multiple PPC ad campaigns, generating a profit of $4,902 with a conversion rate of 179. My focus on keyword research and selection allowed me to create engaging ads, achieving a click-through rate (CTR) of 4.30%. I effectively adjusted CPC bidding strategies to maximize ROI, ensuring that my campaigns were both cost-effective and impactful.
Utilizing A/B testing, I optimized ad performance, leading to improved engagement and conversion rates. My ability to track ad campaign performance metrics enabled me to make data-driven decisions, enhancing the relevance and quality of my ads. This experience has honed my skills in managing and optimizing PPC campaigns, preparing me for future challenges in digital marketing.
Conversions
179
Profit
$4,902
CTR
4.30%
Campaigns
4
Your Weekly Newsletter
samsung tablet
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Brand: samsung
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Sale
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Call To Action
Your Weekly Newsletter
New client milestone reached
Congratulations! You have been a loyal customer for over a year. Enjoy this exclusive discount as our way of saying thank you.
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your Weekly Newsletter
New client milestone reached
Congratulations! You have been a loyal customer for over a year. Enjoy this exclusive discount as our way of saying thank you.
Explore our latest tablet PCs with exclusive deals and fast delivery. Shop top brands at unbeatable prices today.
Grab yours today!
Your Weekly Newsletter
samsung tablet
Best Price / Value Ratio
Brand: samsung
300$
Buy Now
-30%
Buy Now
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Your Weekly Newsletter
New client milestone reached
Congratulations! You have been a loyal customer for over a year. Enjoy this exclusive discount as our way of saying thank you.
Discover our latest tablet PCs with exclusive deals and fast shipping. Shop the best brands at unbeatable prices today.
Call To Action
Your weekly Environment
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This month we are committing 1% of our income to the Ethical Resource Innovation NGO which seeks fair employment conditions for primary material extraction work groups in impoverished regions of the globe.
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350$
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Email Marketing Strategy and Execution
In my email marketing simulation, I crafted compelling email campaigns that resulted in a total of 9,325 opens, despite a profit of -$90. This experience taught me the importance of audience segmentation and targeted messaging, as I aimed to improve engagement rates. I implemented A/B testing to refine subject lines and content, striving to enhance the overall effectiveness of my campaigns.
By measuring key performance indicators such as open rates and conversions, I gained valuable insights into audience behavior and preferences. This experience has strengthened my ability to integrate email marketing with other digital channels, ensuring a cohesive approach to customer engagement and retention.
Conversions
3
Profit
-$90
Opens
9,325
Campaigns
7
Social Media Marketing and Engagement
In my social media marketing simulation, I generated a profit of $1,258 with 65 conversions. I created and managed engaging content across various platforms, focusing on maximizing reach and interaction. My efforts in paid social ads resulted in a gross profit of $3,770 in Round 3, showcasing my ability to leverage social media for brand growth.
By tracking engagement metrics such as likes, shares, and comments, I was able to refine my content strategy and optimize posting schedules. This experience has enhanced my skills in creating shareable content and implementing effective social campaigns, positioning me to drive brand awareness and audience engagement in future roles.
Conversion Rate (%) / Gross Profit
Conversions
65
Profit
$1,258
Campaigns
4
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Mateen Khan
2026-03-26 15:26:18
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