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Digital Marketer
UNITED KINGDOM
Xiaoya Yan
I am a marketing student interested in digital marketing, consumer behavior, and brand promotion. I am good at analyzing data, improving ad performance, and increasing audience engagement through creative content. In this project, I hope to learn how to use search ads, social media, and email marketing to increase conversions and profit.
Date of completion
14 May 2026
School
Leeds University Business School
Decisions
+70
Profit
$85,904
Ranking in course
10 out of 43
Website Optimization and Performance Analysis
In my recent simulation, I successfully generated a profit of $74,345 from my website, achieving 1,045 conversions and 1,682 leads. I focused on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. My efforts resulted in a significant increase in organic traffic, with a peak of 80.85% in Round 2, demonstrating my ability to optimize web performance metrics effectively.
I tracked and analyzed various performance metrics, leading to improved conversion rates through strategic content and design adjustments. My commitment to user experience and design quality was evident, as I maintained a consistent focus on turning visitors into leads. This experience has equipped me with the skills necessary to enhance website performance and drive business growth.
Total Traffic (%)
Conversions
1,045
Profit
$74,345
Pages
6
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PPC Advertising Campaign Management
During my simulation, I managed to generate a profit of $14,349 from my ads campaigns, achieving 347 conversions with a click-through rate (CTR) of 5.40%. I conducted thorough keyword research and crafted engaging ad copy, which contributed to the overall success of my campaigns. My strategic adjustments to CPC bidding strategies ensured a better return on investment.
I utilized A/B testing to optimize ad performance, allowing me to track and analyze campaign metrics effectively. This experience has honed my skills in ad relevance and quality score management, ensuring that my ads rank highly and attract the right audience. My ability to allocate budget efficiently across campaigns has further solidified my expertise in digital advertising.
Conversions
347
Profit
$14,349
CTR
5.40%
Campaigns
3
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Email Marketing Campaign Execution
In my email marketing simulation, I achieved a profit of $70 with 1 conversion and 1,093 opens. I focused on crafting compelling subject lines and body content, which significantly enhanced engagement rates. By segmenting audience groups, I was able to target my campaigns effectively, ensuring that the right message reached the right audience.
I implemented A/B testing to optimize my email strategies, measuring performance metrics such as open rates and conversions. This experience has strengthened my skills in audience targeting and segmentation, allowing me to turn email interactions into meaningful engagement and sales. My integration of email marketing with other digital channels has further enhanced my overall marketing strategy.
Conversions
1
Profit
$70
Opens
1,093
Campaigns
1
Affiliate Marketing Strategy Development
- Throughout my simulation, I managed to generate a profit of -$860 from my affiliate campaigns, achieving 4 conversions. I focused on recruiting and managing affiliate partners while setting up commission structures to incentivize performance. This experience has provided me with valuable insights into optimizing promotional strategies for affiliates.
- I tracked affiliate performance and ROI, which allowed me to analyze the effectiveness of my affiliate-driven sales. Despite the challenges faced, I developed skills in affiliate engagement and performance analysis, which are crucial for driving revenue generation in future campaigns. My ability to integrate affiliate marketing with other digital efforts has further enhanced my marketing acumen.
Net Result
Conversions
4
Profit
-$860
Campaigns
1